The effectiveness of signage depends in large part on the strategy a hotel, retailer, restaurant, hospital, or organization adopts to spread brand awareness, attract people, inform, guide and increase revenue. There are several factors that can increase a sign’s effectiveness. Location and visibility are the most important considerations because if a sign is not being...
When choosing the best material for outdoor signage, there are a few options to consider. These options offer various benefits for your particular signage needs, such as: Aluminum An affordable option, aluminum is lightweight, durable, strong, and rigid. Aluminum is quite versatile for outdoor signage, as it is: Weather-resistant Waterproof UV resistant Recyclable This means that aluminum signs won’t rust, split, bleach...
The possibilities of digital signage as marketing, communication, and educational tools appear to show few limitations. As a marketing tool, digital signage increases brand recognition. In fact, according to t-sciences.com, 90% of the information the human brain receives is visual. The human brain is able to process visual information 60,000 times faster than text. For this reason,...
Digital signage is making huge inroads into advertising, communications, and education. These signs are so integrated into the digital landscape of everyday life that consumers might not even think twice about digital signage, but exactly what is digital signage? Sometimes called electronic signage, digital signage refers to display technologies, such as LED walls, or video walls,...
There are actually two ways to distinguish types of signage. One is by categorizing signs by the three purposes they serve, and a second classification is based on where a sign is placed. Signs tend to serve one of three purposes. Informational Signage gives people useful information that can help shoppers find promotional items, visitors navigate...
The best types of signs to grow sales depend on the business, its goals, and the specific needs of its target audience. Regardless of industry or type of business, a great deal of its success will depend on the quality, clarity, attractiveness, and where and how signs engage with the people they want to sell...
Combining cutting-edge technology with strategic content delivery ensures that signage becomes a dynamic and integral part of the retail environment, contributing to a memorable and impactful shopping experience. If you are interested in this type of signage, make sure to ask a professional for guidance on what would be best for your business needs. This...
The outdoor signage industry has undergone a notable transformation in recent years, marked by a discernible shift from traditional neon signs to the widespread adoption of LED signage. This transition is largely propelled by the emergence of LED technology as a versatile and energy-efficient alternative to conventional neon signage. LED signs offer a multitude of...
Digital signage revolutionizes the guest experience in casinos by seamlessly integrating with the dynamic gaming environment. Leveraging eye-catching visuals and real-time updates, casinos use digital signage to inform guests about promotions, events, and personalized offerings based on their preferences. Interactive touch-screen displays engage visitors, enhancing entertainment and navigation. With real-time social media integration, casinos foster...
Signage plays a key role in helping a business attract customers and influence purchasing decisions once a person has arrived at a location. There are several ways to define advertising signage. Outdoor signs, such as billboards, monument signs, window signs, wallscapes, or even vehicle wraps, are generally used to spread brand awareness in local communities,...
While there has never been an argument that commercial signage is extremely important for businesses, measuring its effectiveness, until recently, has been difficult. To justify the cost of signage, businesses should focus on four goals: to determine reach to make sure the signage is being seen by the intended audience; to find whether the message...
Cleaning LED signs is a straightforward process that helps maintain their brightness and visibility. Start by turning off the LED sign and disconnecting the power source to ensure safety during cleaning. Use a soft, non-abrasive cloth or sponge and a mild cleaning solution to gently wipe the sign's surface. Avoid using harsh chemicals or abrasive...
Creating effective billboards, Out Of Home (OOH) signage, and indoor signage requires following a process that begins with a clear understanding of the purpose you want the sign to accomplish. Next, that understanding should be conceptualized into design and messaging that incorporates elements like color and font size. Messaging should be brief and clear, with...
To save time, expense, and headaches, turn to a professional sign company that has experience creating, installing, and maintaining outdoor signs. Share your design and specifications with them to gain a deeper understanding of the fabrication, production, and installation process. They can provide valuable guidance and ensure a high-quality end product. They will be able to...
Choosing the right material for outdoor signage requires careful consideration of various factors to ensure longevity, effectiveness, and alignment with branding goals. Firstly, understanding the environmental conditions where the signage will be installed is paramount. Different regions experience varying weather patterns, levels of sunlight exposure, and risks of vandalism, all of which influence material durability....
Your sign plays an important role in the way you promote your brand. Many factors should be given careful consideration. Research the company’s capabilities to handle both small and large-scale projects and that it has a track-record of bringing projects in on time and on budget. Make sure they provide project management services that address...
The question of whether neon signs are obsolete reflects the evolving landscape of signage technology and consumer preferences. Once the hallmark of vibrant, eye-catching displays, neon signs have seen a transformation in their status over the years. While not entirely obsolete, they are now perceived by some as a vintage or niche option in the...
Why Digital Outdoor? The Reasons are Clear. Dynamic and Exciting Digital outdoor displays are the most exciting and dynamic formats in the out-of-home advertising industry. This advanced LED technology rotates static advertising messages every six to eight seconds, offering advertisers new opportunities to deliver real-time messages to the traveling public. It has transformed the world’s oldest advertising...
Feature Delivers a lower cost per thousand and a lower cost per rating point than any other local medium. Benefit Get more exposure for your money. Or spend fewer advertising dollars and maintain your current exposure. Feature Localizes your selling message to geographic or demographic targets. Benefit Saves money by minimizing the wasted exposures that reach your non-prospects. Feature Delivers your message in an...
Signage, particularly digital displays, is a powerful tool for influencing customer behavior and boosting sales. The approach focuses on creating visually captivating content that attracts attention and guides customers toward purchasing decisions. The dynamic nature of digital signage allows real-time updates on promotions and product information, providing a personalized and interactive shopping experience. In retail,...
YESCO announces the design, fabrication and installation of new signage for Freedom Credit Union in Springville, Utah. The brand-new exterior signage included Watchfire's high-resolution, trimless 10-millimeter electronic message center (EMC) display. The tight pixel pitch on the high-resolution sign allows Freedom Credit Union to display important messages and additional graphics on the...
How does a 100 year old sign company get into billboard financing? In the spring of 1922, a tailor in Ogden, Utah found himself in need of a double-faced electric sign to advertise his business. He approached Thomas Young Sr., founder of Young Electric Sign Company (known as YESCO). Tom had been in business for two...
There are some new lights shining in downtown Kennewick and with them comes exciting changes for the Tri-Cities’ first indoor public market. An employee of Yesco custom signs worked earlier this week from a bucket truck welding and grinding on a new sign being installed for the Public Market at Columbia...
Click Here for video courtesy of City of Las Vegas YESCO and the city of Las Vegas announce the installation and official lighting of two brand-new, 50-foot-tall showgirls on the corner of Main Street and Las Vegas Boulevard. These new showgirl signs are double the height of the prior showgirl icons installed in...
We are thrilled to announce the acquisition of Performance Outdoor Advertising located in Eastern Idaho. The 12 digital billboard faces can be seen driving through the heart of Pocatello as well as Blackfoot, Idaho. We are grateful for the opportunity to be a larger part of the community in Pocatello and Blackfoot. Visit
Question: What is Illuminarium? Answer: Illuminarium is the latest addition to AREA 51, the vibrant center of arts and experiences in Las Vegas, Nevada. Illuminarium fully immerses visitors in exhilarating wonders, enriching cultural moments and so much more. Imagined by Rockwell Group and brought to life by YESCO, Illuminarium's facade is an...
Click Here for Downloadable Photos YESCO announces its new exhibition, “Lighting Up Las Vegas: YESCO Marks a Glittering Century,” will move to the East Las Vegas Library. Currently on display at the Clark County Museum through Monday, August 29 and formerly at the Nevada Humanities Gallery in downtown Las Vegas, this exhibition will open...
Jeff Young Jeff Young, YESCO executive vice president, was recently appointed as the new president of the Salt Lake City Rotary Club 24. Prior to his designation as president, the-generation Rotarian has spent over 24 years contributing to the club. With an extensive family history of giving back to the community, Jeff's two...
In 2013, retired Las Vegas art director Harold Bradford completed a painting of the Silver Slipper sign mounted on one of our vintage trucks. The painting is based on a black and white photo taken in 1958 in front of the original YESCO Las Vegas building. Bradford is well-known for designing many of YESCO’s famous...
Click Here for Downloadable Photos YESCO announces the design, fabrication and installation of new signage at Montego Bay Casino & Resort in Wendover, Nevada. The iconic palm tree neon pylon sign was modernized by YESCO to lower power consumption and match the new Montego Bay branding with a 60-foot-tall architectural display. The colors and new...
"Yaamava" is a native Serrano word which means “Spring: A time for growth and rebirth.” Yaamava is the fresh new name for recently-rebranded San Manuel Casino in Highland, California. YESCO provided dynamic logos at three locations on the property. The heroic-sized “Y” characters are filled with high-resolution 12mm LEDs. A full range of animated effects is...
The Meredith International Center is a seven-story, four million-square-foot campus located in the Inland Empire adjacent to Interstate 10 and the Ontario International Airport, The Center provides a wide range of services such as commercial retail, office space, residential and industrial uses. YESCO manufactured and installed the 105′ overall height three-sided freeway message center in conjunction...
How neon signs became Las Vegas’s defining art form and calling card is a transporting tale of transatlantic time travel. Neon’s journey to the Mojave Desert originated in a London laboratory in 1898, when chemists Sir William Ramsay and Morris Travers drew six mysterious gases from thin air. The “noble” sextet, so termed because...
LAS VEGAS (KSNV) — Chloe Koast was up to the challenge to learn from the sign-making experts at YESCO! The company is responsible for building and maintaining some of Las Vegas's best and brightest signs. Chloe learned the ins-and-outs of neon bending and took a road trip to one famous landmark: the "Welcome to...
Pictured: Front Row, L to R: Dwan Young and Thomas Young Jr.,Back Row, L to R: Sons, Mike Young, Jeff Young, Paul Young Click Here for Downloadable Photos YESCO announces Thomas Young Jr., board chairman for YESCO, and his wife Dwan Young received the 2022 Summit Award from the Salt Lake City Rotary Club 24....
The Las Vegas Days Parade, formerly known as Helldorado Parade, is held in mid-May each year and celebrates the city’s western roots. The parade includes floats, high school marching bands, cowboys and cowgirls on horseback, car clubs, nonprofits and more. An independent panel of judges reviews the parade entrants, and awards winners in several categories....
Life changes are brewing for couple named winners of ‘coffee shop giveaway’ Just days after they decided to get married in December, Aaron Lee and Mallory Gott decided to take another plunge together. The newly engaged couple, who were already toying with the idea of opening a restaurant, entered a contest to win a startup...
Click Here for Downloadable Photos YESCO announces the refurbishment of the iconic guitar sign at the Hard Rock Hotel & Casino in Biloxi, Mississippi, a Bally's Corporation property, which was originally constructed in 2005. At the time of construction, it was the tallest Hard Rock guitar sign in the world. It survived the wrath of...
For more than a century, the Young Electric Sign Company (YESCO) has helped shape Las Vegas’ iconic, neon image. Founded in Ogden, Utah, by English immigrant Thomas Young, YESCO has supplied the Strip and other marqueed corridors with glowing signs since the 1920s. Read complete article here.
Many of YESCO's designers bring a fine art background to the discipline of sign design. Adolfo Gonzalez is a senior designer in our Las Vegas office. His training and explorations in art give impact and depth to his sign presentations. In Adolfo's words, 'I created this portrait of Thomas Young Jr. on 140lb. paper in graphite...
New Exterior Signage Illuminated on April 1 Click Here for Downloadable Photos YESCO announces the design, fabrication and installation of new signage for Gila River Resorts & Casinos’ Wild Horse Pass located in Chandler, Arizona. The new signage was illuminated for the first time during a community reveal event on Friday, April 1. As part of...
Click Here for Downloadable Photos YESCO announces the design, fabrication and installation of new signage on the Cache Valley Bank building located in Ogden, Utah. Located on the southeast corner of 24th Street and Washington Boulevard, the signage is displayed on top of the historic 12-story building built in 1927. Previously housing Wells...
Since the 1980s, a Board of Directors has overseen the theater’s operation. Unfortunately, the previous Board allowed its neon marquee to go dark over the past six years. Inspired by my long association with the Panida as an employee and volunteer, I initiated an effort to save the marquee. My endeavor was...
LAS VEGAS – As the six finalists in “The Great Las Vegas Coffee Shop Giveaway” prepare to cook for the judges, beginning on April 5, each group will test their dishes at Vegas Test Kitchen in Downtown Las Vegas when they cook sample menu items for the general public. YESCO is proud to partner with...
OGDEN — The distinctive signage arching over Washington Boulevard near the Ogden River that serves as a symbol of Ogden is getting a facelift. The original sign was built by YESCO in 1936. Crews this week started taking down the words spelling “Ogden” on either side of the steel truss arch and other signage...
Performance Outdoor Advertising sells key assets March 15, 2022Pocatello, ID - Performance Outdoor Advertising announced today the divestiture of its twelve digital outdoor advertising displays in eastern Idaho to YESCO Outdoor Media.YESCO Outdoor Media has extensive coverage throughout the mountain west, and these locations will supplement their expansive presence in eastern Idaho. Drachman M&A Co. represented...
Lighting Up Las Vegas: YESCO Marks a Glittering Century On display February 3 – March 23, 2022 Young Electric Sign Company (YESCO), founded in 1920, has played a significant role in creating Las Vegas’ reputation as a city of neon. From its early use of neon on Fremont Street in the 1930s, to the Strip “spectaculars” of...
Click Here for Downloadable Photos YESCO announces its 10th annual national service convention in Louisville, Kentucky in February, 2022. More than 130 people representing YESCO's corporate and franchise locations around North America attended the event. In 2011, YESCO began franchising its unique and proprietary sign and lighting service business. The network of YESCO branded...
