Signs of Success®
When stepping into a large-scale property like a hotel or casino, guests expect a seamless, immersive experience. From the moment they arrive, every interaction with the space contributes to their overall impression. One of the most impactful yet often overlooked elements in shaping that experience is signage. Well-designed signage goes beyond aesthetics—it plays a crucial...
In today’s competitive marketplace, businesses are constantly searching for innovative ways to stand out. Multichannel marketing—the integration of various platforms and media to create a unified customer experience—has emerged as a powerful strategy for connecting with target audiences. While many companies focus heavily on digital marketing, social media, and email campaigns, one essential element often...
Making a Lasting Impact with Temporary Billboard Campaigns Temporary billboard campaigns offer a powerful solution for delivering high-impact advertising within a limited time frame. These campaigns demonstrate that creating a lasting impression is all about having the right strategy, selecting the perfect location, and leveraging the appropriate tools. Whether promoting a one-time event, introducing a new product,...
YESCO has successfully completed the retrofit of the Harmon Corner building's LED Wall, an iconic digital display at one of the busiest intersections on the Las Vegas Strip. The new LED Wall is part of a renovation of the Harmon Corner building and is undergoing a major building renovation that will include new retail suites...
5 Ways Long-Lasting LED Lighting Lowers Maintenance Expenses Lighting is a core aspect of any business’s brand identity, safety, and customer experience. But traditional lighting systems come with hidden costs, including frequent bulb replacements, ongoing maintenance, and higher energy bills. At YESCO, we know that reducing maintenance costs while enhancing the durability and efficiency of signage...
YESCO announces it has successfully completed the top of building lighting installation at the Opus Apartment Tower located at 3545 Wilshire Boulevard in Los Angeles’ Korea Town. This project, which enhances the 22-story apartment tower within the iconic skyline, features color-changing LED lighting bringing dynamic, programmable visual displays to the building’s facade. The project included the...
Read article written in Las Vegas Weekly by Amber Sampson Oscar Gonzalez looks very com-fortable over an open flame. When we meet the neon bender of 30 years in his YESCO workshop, he seems wholly within his element. He rotates a piece of glass tubing between his fingers,...
See How Custom Signage Can Transform Your Campus Students, staff, and visitors are immediately greeted by their surroundings when stepping onto school grounds. Whether it's a large university or a local elementary school, the environment significantly fosters a sense of community and pride. One often overlooked element that substantially contributes to this is custom signage. At...
At YESCO, we’re dedicated to delivering excellence at every stage—from order to installation. Thank you, Melissa, for trusting us with your lighting needs! Customer satisfaction is our top priority, and we're so grateful for the opportunity to bring visions to life! If you’re looking for reliable, high-quality lighting solutions, contact YESCO today and let us light...
(Photo courtesy of Ford Amphitheater) YESCO announces it has fabricated and installed signage for Ford Amphitheater in Colorado Springs, Colorado. The scope of work included the fabrication and installation of a 31-foot-long illuminated stage sign on an existing structure. The sign was built using halo illuminated reverse channel letters, ensuring high visibility and energy efficiency...
By Patrick Blennerhassett Las Vegas Review-Journal Read article at reviewjournal.com As the story goes, the iconic 40-foot Vegas Vic neon sign on Fremont Street was getting lonely, so it was only natural that he have a partner. Michael Green, UNLV professor and chair of the history department said Vickie, a...
YESCO announces the fabrication and installation of a colossal hockey puck for Smith Entertainment Group's Utah Hockey Club, prominently displayed on Delta Center's Main Plaza. Towering at 14 feet, 3 inches tall, 13 feet wide and nearly 2 feet deep, the larger-than-life puck now stands proudly next to the famed Utah Jazz “J Note” statue,...
YESCO announces it will restore the vintage Rio Grande sign for the Heber Valley Railroad. The sign, originally created by YESCO in the late 1950s, once proudly stood atop the Rio Grande Depot in Salt Lake City, Utah, before being replaced approximately five years ago. Now, YESCO is working to refurbish this historic piece, bringing...
YESCO announces it will begin the design, fabrication and installation of new signage, lighting and large-scale architectural steel structures on the Ocotillo Bridge in Gilbert, Arizona. Spanning over the future phases of Gilbert Regional Park, the project marks a significant addition to the visual landscape of the area, seamlessly blending functionality with the aesthetic appeal...
In today’s competitive landscape, signage is more than a decorative display – it’s a critical element of your marketing arsenal. When integrated thoughtfully into your overall marketing strategy, signage transcends simple communication. By captivating, engaging, and driving action, signage serves as a powerful bridge between your brand and your audience, creating memorable touchpoints that resonate...
YESCO began by removing the old LED strips and installing brand-new RGB (red, green, blue) LED strips on all four sides of the university's tower, displaying the glowing letter 'A' for Utah State's Aggies. A control box was also supplied and installed, allowing the display to feature the university's colors -- white and, of...
YESCO announces it has completely retrofitted the colossal scoreboard at New Mexico State University's Aggie Memorial Stadium with a new display made by Watchfire. The scoreboard renovation was finished on Saturday, July 27, just ahead of the first football game of the season against Missouri State University. The brand-new 31-foot-tall by 60-foot-wide brilliant LED display created...
YESCO announces it has completely retrofitted all neon lighting with LED illumination on the Brigham Gateway Arch sign in Brigham City, Utah. The original Arch was installed in September 1928 by YESCO. Work on the retrofitting project began on August 1, 2024 and took more than 202 man-hours of labor to complete. The...
YESCO announces it has completed new signage for the Chandler Airport Area Employment Corridor in Chandler, Arizona. This project marks another successful collaboration with the City of Chandler, following the award-winning monument design for the city's West Chandler Employment Corridor in 1021. The project, initiated in early 2022, was part of Chandler's ongoing placemaking and branding...
YESCO, a 104-year-old company founded by Thomas Young, continues to uphold its legacy of innovation and safety by adopting the Defender Safety H2 Type 2 Safety Helmet. Now led by the fourth generation of the Young family, YESCO remains a prominent force in its industry, and this recent move highlights their commitment to employee...
Embarking on a sign project is far more than just adding a decorative display to your storefront – it’s a strategic move to enhance your brand's visibility, elevate customer experience, and create a memorable impact that drives sustained growth. To achieve exceptional results, collaboration with the right sign partner is essential. At YESCO, we’re with you...
As businesses race to capture attention in an increasingly competitive landscape, exterior signage is emerging as a powerful tool for creating unforgettable customer experiences. No longer just about visibility, signage is evolving into a strategic asset that tells compelling stories, engages audiences, and solidifies brand identity. In this blog, we’ll dive into the top exterior...
Your store signage is far more than just a business name and logo, it's a welcoming invitation and a visual announcement that conveys the essence of your brand. In the fast-paced world of retail, standing out is everything. Well-crafted, strategically positioned signage doesn't merely attract attention – it captivates, drawing potential customers in and compelling...
YESCO announces its distinguished creative director Mark Oatis recently participated in a significant project for the American Sign Museum's Main Street exhibit expansion. Together with his wife and creative partner, Rose, Oatis served on a team of artists tasked with making character signage to support the museum's collection. Located in Cincinnati, Ohio, the museum project holds...
In the 1920s, a family driving down the highway may well have been greeted by a series of roadside promotions for Burma-Shave, a popular brand of shaving cream. Featuring sequential lines from a clever rhyme, these signs captivated travelers and became a cultural phenomenon. Advertisements have certainly come a long way since those early days....
YESCO announces the launch of its updated and enhanced online store offering customized printed signs, decals and more available to customers throughout the United States and Canada. "For more than 100 years, YESCO has designed and manufactured some of the world's most notable and award-winning electric signs," said Jeff Young, executive vice president, YESCO. "With this...
Taking a bold step on the road to sustainability, Colorado has unveiled House Bill 23-1161, an initiative to phase out fluorescent lights and embrace a greener future. This bill, part of Colorado's broader commitment to environmental protection and energy efficiency, reflects a growing recognition of the ecological and health impacts of fluorescent lighting. In recent years,...
YESCO retrofitted approximately 32,116 linear feet (6.08 miles) of neon lighting with RGB LED strips on the exterior of the hotel towers at Mandalay Bay Resort and Casino and Delano Las Vegas. To showcase the versatility and vibrant capabilities of the new LED system, both Mandalay Bay and Delano will feature a distinctive red, white and...
What does your sign say about your business? Besides letting consumers know where your business is located and what your business does, your exterior sign tells potential customers a lot about your business. The condition of your sign can mean a lot of different things to consumers. Exterior sign maintenance plays a critical role in shaping...
Excellent sign design is crucial to attracting customers to your business. From choosing suitable materials to optimizing readability and incorporating branding elements, we will cover the key factors contributing to effective signage design. Additionally, we will explore strategies for effectively communicating your vision to your sign company, to ensure alignment and clarity throughout the development...
Despite the proliferation of digital channels, billboards remain a vital component of successful marketing campaigns. They offer unique advantages in reaching and resonating with audiences, from their unparalleled visibility to their ability to create memorable brand impressions in high-traffic areas. Through insightful analysis and real-world examples, we uncover why billboards remain an indispensable tool for...
Digital video walls have become captivating focal points, transforming static spaces into dynamic canvases. Let’s look at some of the latest trends in video walls and how they transform spaces and experiences in businesses and entertainment venues. Digital video walls are no longer just standalone installations; they’re seamlessly integrated into the environment of building facades,...
Effective architectural signage can transform spaces, blending functionality with design to enhance navigation and aesthetic appeal. It is critical to find partners with enough experience and core competencies to offer turnkey design/ build services. Some core competencies to look out for in a partner include: Pre-construction Design Engineering Fabrication Logistics Implementation Commissioning and programming Service ...
LED displays have revolutionized the enhancement of outdoor spaces, bringing dynamic visuals and real-time information to different environments. From public spaces to event venues, rooftops, water towers, outdoor workspaces, and restaurants, LED signage can transform spaces, making them more interactive, informative, and engaging. Here are some innovative ways to utilize outdoor LED signage to enhance...
The Clark County Board of Commissioners officially declared Tuesday, May 7 as YESCOWelcome Sign Day in honor of the renowned, 104-year-old sign company and its significantcontributions in Southern Nevada. YESCO Las Vegas vice president Mitch Olorenshawreceived the proclamation from Commissioner Michael Naft on behalf of YESCO during aspecial ceremony. The proclamation recognizes YESCO's 65 years of...
Today, we will explore the history of neon signs and their transition to LED technology. Let's start from the beginning. A Radiant Past: The Genesis of Neon Neon was originally used for illuminated signs due to its distinctive properties that made it stand out in the advertising landscape. Its vibrant colors, particularly its bright red hue, captured...
As you've likely discovered, outdoor signage is more than just a visual statement; it's a strategic investment. In this blog post, we're diving into the nitty-gritty details of material selection that can significantly impact the longevity and overall cost-effectiveness of your signage. 1. Environmental Intelligence: Understanding the environment in which your signs will be placed is essential,...
Click Here For Downloadable, High-Res Photos YESCO announces it has completely restored all five exterior building signs and added a new “cocktails” sign at the historic Golden Steer Steakhouse Las Vegas. As part of the project, the steakhouse’s main sign located above its entrance was removed and replaced with white polycarbonate and vinyl graphics. YESCO...
Click Here For Downloadable Photos YESCO announces it has restored the historic Del Mar Theatre marquee sign in Los Angeles. Retained by the Perrotin Art Gallery, YESCO created all-new neon tubes and sign faces to match the fresh paint scheme on the building. Additionally, LED lights were added to the marquee to...
YESCO announced it has completely restored the vintage Rancho Super Car Wash pink elephant sign in Rancho Mirage, California. Retained by Preservation Mirage, which celebrates and protects the architectural history of the city, YESCO refurbished the sign’s neon tubing and worked with their vendor, Graffiti Inc., to provide the landmark with fresh paintIn 2023,...
When it comes to making a lasting impression, few elements are as influential as a well-maintained illuminated sign. Beyond mere aesthetics, lighted signs play a pivotal role in defining your brand's identity, especially after the sun sets. In this blog post, we'll not only unravel the intricacies of maintaining illuminated signs but also shed light...
Utah company builds, maintains iconic Vegas landmarks including Allegiant Stadium SALT LAKE CITY (KUTV) — A company rich with Utah roots is responsible for some of the most popular and recognizable signs and displays in Las Vegas. “My grandfather started selling signs in Vegas, before Vegas was Vegas,” said Jeff Young, Executive Vice President for Young Electric Sign...
In the hustle and bustle of property management, nailing the signage game is like having a secret weapon. So, here's a laid-back guide just for you, business owners. Let's dive into the nitty-gritty of creating signs that not only get the job done but also add a touch of flair to your property. Understanding Signage Beyond...
If you’re reading this, you’re probably wondering why billboard placement is so critical to the performance of your campaign or you might be trying to figure out how to engage the right type of client. If you’re not sure about how to choose a location or how to get customer engagement from your billboard advertisement...
We invite you to visit "Neon" a documentary available on Amazon Prime Video that explores the history of neon as well as its influence on American culture. YESCO, along with several prominent YESCO-designed signs, are featured in the documentary. The company has strong roots in creativity, artistry, and innovation which continues to inspire the work...
Making waves: 92-year-old Utah woman named world's oldest female water-skier. Dwan Young started skiing when her family bought a cabin on Bear Lake in 1961. A 92-year-old Utah woman has broken the world record for being the oldest known female water-skier. Dwan is a board member and matriarch of YESCO. Guinness World Records announced...
Every retailer has become aware that the digital realm continues to intertwine seamlessly with the physical shopping experience, the strategic placement of digital signs has become a crucial aspect of visual merchandising. What some retailers are not aware of, is the degree to how much the workplace has been affected by these technologies or how...
LAS VEGAS, Nev. (FOX5) - Much like last year when Vegas Vic, a pillar of Fremont Street for seven decades, needed a good repair, his look-alike in West Wendover just got a major facelift. Vic’s neon family is bigger than you might think. “His spouse Vegas Vicky is in Circa,” Jeff Young, Executive Vice President of YESCO...
YESCO was recently featured on German Television show "Galileo X-Plorer" hosted by Claire Oelkers. The show follows YESCO journeyman Michael Laudenslager as he gives Claire a behind-the-scenes look at what it takes to keep the lights on in Las Vegas. The show featured Michael rappelling from the Harmon Retail Center LED digital screen to repair damaged LED...
YESCO was awarded “Best Monument Sign” and “Designer’s Choice” for its Derby District Gateway sign atthis year’s annual Colorado Sign Association (CSA) sign design contest. Fabricated at YESCO’s Las Vegas facility, the Derby District Gateway sign is completely solar powered. With a complex light topper and colorful display, the distinctive sign welcomes visitors to the Derby...
