Neon Signs Future Looks Bright: History of Neon Signs and Their LED Future
Today, we will explore the history of neon signs and their transition to LED technology. Let's start from the beginning.
Strategic Signage: The Science Behind Material Selection for Lasting Impact
As you've likely discovered, outdoor signage is more than just a visual statement; it's a strategic investment. In this blog post, we're diving into the nitty-gritty details of material selection that can significantly impact the longevity and overall cost-effectiveness of your signage.
1. Environmental Intelligence:
Understanding the environment in which your signs will be placed is...
YESCO Restores Exterior Signage at Historic Golden Steer Steakhouse Las Vegas
Click Here For Downloadable, High-Res Photos YESCO announces it has completely restored all five exterior building signs and added a new “cocktails” sign at the historic Golden Steer Steakhouse Las Vegas. As part of the project, the steakhouse’s main sign located above its entrance was removed and replaced with white polycarbonate and vinyl graphics. YESCO...
YESCO Refurbishes Del Mar Theatre Marquee for Perrotin Art Gallery in Los Angeles
Click Here For Downloadable Photos YESCO announces it has restored the historic Del Mar Theatre marquee sign in Los Angeles. Retained by the Perrotin Art Gallery, YESCO created all-new neon tubes and sign faces to match the fresh paint scheme on the building. Additionally, LED lights were added to the marquee to...
YESCO Refurbishes Historic Rancho Super Car Wash Pink Elephant Sign in Rancho Mirage
YESCO announced it has completely restored the vintage Rancho Super Car Wash pink elephant sign in Rancho Mirage, California. Retained by Preservation Mirage, which celebrates and protects the architectural history of the city, YESCO refurbished the sign’s neon tubing and worked with their vendor, Graffiti Inc., to provide the landmark with fresh paintIn 2023,...
Maintaining Lit Signs: Things to Consider to Ensure Your Message Stays Illuminated
When it comes to making a lasting impression, few elements are as influential as a well-maintained illuminated sign. Beyond mere aesthetics, lighted signs play a pivotal role in defining your brand's identity, especially after the sun sets. In this blog post, we'll not only unravel the intricacies of maintaining illuminated signs but also shed light...
Utah company builds, maintains iconic Vegas landmarks
Utah company builds, maintains iconic Vegas landmarks including Allegiant Stadium
SALT LAKE CITY (KUTV) — A company rich with Utah roots is responsible for some of the most popular and recognizable signs and displays in Las Vegas. “My grandfather started selling signs in Vegas, before Vegas was Vegas,” said Jeff Young, Executive Vice President for Young Electric...
Signage for Property Management: A Comprehensive Guide
In the hustle and bustle of property management, nailing the signage game is like having a secret weapon. So, here's a laid-back guide just for you, business owners. Let's dive into the nitty-gritty of creating signs that not only get the job done but also add a touch of flair to your property.
Understanding Signage Beyond...
Why Location Matters? How Billboard Placement Influences Consumer Engagement
If you’re reading this, you’re probably wondering why billboard placement is so critical to the performance of your campaign or you might be trying to figure out how to engage the right type of client. If you’re not sure about how to choose a location or how to get customer engagement from your billboard advertisement...
YESCO Featured on Amazon Prime Documentary “Neon”
We invite you to visit "Neon" a documentary available on Amazon Prime Video that explores the history of neon as well as its influence on American culture. YESCO, along with several prominent YESCO-designed signs, are featured in the documentary. The company has strong roots in creativity, artistry, and innovation which continues to inspire the work...
Dwan Young Named World’s Oldest Female Water-Skier
Making waves: 92-year-old Utah woman named world's oldest female water-skier. Dwan Young started skiing when her family bought a cabin on Bear Lake in 1961.
A 92-year-old Utah woman has broken the world record for being the oldest known female water-skier. Dwan is a board member and matriarch of YESCO. Guinness World...Visual Merchandising: Best Practices for Digital Sign Placement
Every retailer has become aware that the digital realm continues to intertwine seamlessly with the physical shopping experience, the strategic placement of digital signs has become a crucial aspect of visual merchandising. What some retailers are not aware of, is the degree to how much the workplace has been affected by these technologies or how...
Wendover Will, ‘Cousin’ of Vegas Vic, Gets Makeover
LAS VEGAS, Nev. (FOX5) - Much like last year when Vegas Vic, a pillar of Fremont Street for seven decades, needed a good repair, his look-alike in West Wendover just got a major facelift. Vic’s neon family is bigger than you might think. “His spouse Vegas Vicky is in Circa,” Jeff Young, Executive Vice President of YESCO...
YESCO Featured on German Television Show
YESCO was recently featured on German Television show "Galileo X-Plorer" hosted by Claire Oelkers. The show follows YESCO journeyman Michael Laudenslager as he gives Claire a behind-the-scenes look at what it takes to keep the lights on in Las Vegas. The show featured Michael rappelling from the Harmon Retail Center LED digital screen to repair damaged LED...
YESCO Wins “Best Monument Sign,” “Designer’s Choice” For Derby District Gateway Sign By Colorado Sign Association
YESCO was awarded “Best Monument Sign” and “Designer’s Choice” for its Derby District Gateway sign atthis year’s annual Colorado Sign Association (CSA) sign design contest. Fabricated at YESCO’s Las Vegas facility, the Derby District Gateway sign is completely solar powered. With a complex light topper and colorful display, the distinctive sign welcomes visitors to the Derby...
YESCO Refurbishes Iconic “Wendover Will” Sign with LED Technology
Click Here For Downloadable, High-Res Photos YESCO announces it has completely refurbished the iconic “Wendover Will” neon cowboy sign with LED technology.Retained by the City of West Wendover – which is located on Nevada’s eastern border – YESCO was tasked with replacing 1,184 feet of neon tubing with Allanson flex and RGB...
Elevating the Casino Experience: A Guide to Effective Digital Signage Usage
In the fast-paced and dynamic world of casinos, keeping patrons engaged and informed is key to enhancing their overall experience. Digital signage has emerged as a powerful tool to achieve this, providing a dynamic platform for disseminating real-time information on events, promotions, menus, and more. In this article we explore the diverse applications of digital...
Five Reasons Why Retail Signage Is So Important
In the ever-evolving landscape of retail, where the customer experience reigns supreme, the pivotal role of retail signage cannot be overstated. These silent communicators serve as the visual manifestation of a brand's essence, influencing customers from the moment they step into an establishment. YESCO, a leader in the field, recognizes that retail signage is not...
YESCO Wins Gold in LED Sign Awards
2023 WATCHFIRE LED SIGN AWARDS – WINNERS ANNOUNCED
Watchfire Signs is proud to present the winners of the 2023 Watchfire LED Sign Awards, established to recognize Watchfire dealer partners who showcase the capabilities of on premise digital advertising in superior sign design. The award recognizes sign companies that have displayed excellence in effectiveness, design, and how...
New Signage at Weber State University
Fabricating and installing new signage at Weber State University
YESCO, the 103-year-old Salt Lake City, Utah-based company that’s known for creating, repairing, and maintaining internationally recognizable signs, recently completed the fabrication and installation of four new gateway pylon signs and thirty-three light pillars on the main campus of Weber State University in Ogden, Utah. This particular...
Hoberman Arch restored and installed near SLC Airport
The Hoberman Arch is a 72-foot-wide by 36-foot-high mechanical curtain installed for the Medals Plaza in downtown Salt Lake City for the 2002 Winter Games. The arch was designed by artist, architect and engineer Chuck Hoberman. The Hoberman Arch has been carefully restored by a team directed by artist Gordon Huether including Meta Design & Manufacturing...
How to Measure Your Return on Investment of Print and Digital Signage
Signs play a variety of roles in helping businesses attract customers, educate and clients, inform patients, and create lasting impressions. How important is signage? A survey by the International Sign Association (ISA) found that 91% of shoppers said signs influence their decision to make a purchase. However, as vital as signage may be, businesses face 2...
YESCO Donated Sign for Dapper Companies’ “The Great Las Vegas Coffee Shop Giveaway” Winner
PHOTO RECAP L to R: Jeff Young and Ed Stagner (YESCO); Mallory Gott and Aaron Lee (Winnie & Ethel’s) Click Here For Downloadable, High-Res Photos WHAT:On Tuesday, Nov. 7, YESCO joined the owners of Winnie & Ethel’s Downtown Diner as they received the keys from J. Dapper of Dapper Companies. As the winner of...
The iconic ‘Wendover Will’ is getting a facelift
WEST WENDOVER, Nevada — At 71 years old, Wendover Will needed a little facelift. "We don’t want to change him that much. I mean, he's iconic the way he is," said West Wendover Mayor Jasie Holm. "The paint, and he's 71 years old. Everything needs a little updating." The 68-foot tall statue, which used to greet gamblers...
5 Ways Commercial Signage Boosts Business Growth
Your commercial signage must deliver value to your customers with every interaction, and is an important investment in the future and growth of your business. Regardless of whether your doors have been open for years or you’re starting up a completely new business, it’s vital to have an understanding of the many ways you can...
Uncle Sharkii & YESCO = Win Win
Uncle Sharkii, a growing Poke Bar concept with locations in Hawaii, California, Texas, and Utah engaged YESCO account executive Tony Shreve to provide signage for its new location at Universal Studios CityWalk. In addition to YESCO’s design, fabrication and installation services, the customer was thrilled with our in-house finance option delivered by YESCO Financial Solutions. The customer...
YESCO Fabricates, Installs New Signage at Weber State University in Ogden, Utah
Click Here For Downloadable, High-Res Photos YESCO recently completed the fabrication and installation of four new pylon signs and 33 light pillars on the main campus of Weber State University in Ogden, Utah. The pylon signs bookend north and south entrances to campus along Harrison Boulevard. The light pillars line...
Meet Oscar Gonzalez, Journeyman Neon Bender
Watch the AT THE HEART OF VEGAS video of Oscar Gonzalez at visitlasvegas.com. Oscar is a neon journeyman at YESCO Las Vegas.
Top 9 Tips for Great Restaurant Signage
The best food. The finest service. The warmest atmosphere. None of it matters if people don’t know that you’re open for business. That’s why good signage matters to your restaurant. It sets the table for so much of your success. You want your restaurant signage to be eye-catching , customized and compelling enough to set you...
Your Comprehensive Guide to The Different Types of Signage
Signs are everywhere! It would be difficult to navigate our way around the world without them. Signs come in all shapes and sizes, can be made from practically any material and have unlimited uses. As a business owner, your commercial signage serves several functions which include spreading brand awareness, bringing customers through your doors or...
The Psychology of Color in Signage: How to Choose the Right Color for Your Sign
Humans have an intuitive association with colors derived from nature and cultural meaning. Color palettes can immediately send signals that trigger a reaction It is this connection and response that you want to create with the power of color branding.
Importance of Color in Sign Design
Merchants and marketers have long on alluring color schemes to...
Why a Salt Lake company owns the ‘Welcome to Fabulous Las Vegas’ sign
Young Electric Sign Company of Salt Lake City is the owner and caretaker of arguably the most famous ‘welcome to’ sign in the world
It is 8:45 on a weekday morning in Las Vegas and vehicles, including two tour buses that just released their passengers, have filled most of the parking spots. Up ahead, there’s...Digital Signage – Tips for Creating Content
Digital signage is a proven way to boost engagement and customer recall, which ultimately leads to sales. More businesses are installing digital displays than ever before. Here are some encouraging statistics: 47% of consumers remember seeing a specific ad or message. Recall increases to 55% with outdoor digital billboards. 90% of the information transmitted to the brain...
How to Drive Revenue with Retail Signage
There are three primary ways to use your retail signage to grow your business and increase revenue: 1) attracting customers and foot traffic with eye-catching designs or digital content, 2) guiding customers throughout your store to help them find products easily, and 3) sharing promotional content to inform and encourage customers to make a purchase. Retailers...
YESCO Retrofits Freeway Signage for Thanksgiving Point
Click Here For Downloadable, High-Res Photos YESCO recently completed a retrofit of Thanksgiving Point’s freeway display in Lehi, Utah. More than 75 feet tall and 46 feet wide, Thanksgiving Point’s freeway display has been updated with a new 19-foot-by-39-foot wide-screen, high-definition, 19-millimeter WatchFire XVS electronic message center. This technology was installed to increase the graphic...
How Some of The Most Memorable Custom Signs Were Made
Since the evolution of commercial electric lighting, some now iconic signs have been ordered and constructed that have shaped the cultural image of the unique American landscape. This month, we highlight some of the most famous signs in the US, such as the “HOLLYWOOD” sign , “Welcome to Las Vegas” sign, , and others that...
Lighting Retrofits – How to Reduce Your Business’s Energy Costs
When you’re considering signage upgrades or sign repairs for your business, did you know you can save a considerable amount of money and improve your energy efficiency by upgrading your business’s lighting, as well? While upgrading your lighting can present a major investment, “retrofitting” or “converting” your current lighting to LED can offset a considerable...
YESCO Announces Passing of Board Chairman Thomas Young Jr
Click Here For Downloadable, High-Res Photos Click Here for Video Tribute YESCO announces the passing of board chairman, Thomas Young Jr on June 30 , 2023. “It is with a heavy heart we announce the passing of my father and YESCO board chairman Thomas Young Jr.,” said Michael T. Young, executive chairman, YESCO. “My...
YESCO Fabricates, Installs New Delta Center Signage
Click Here For Downloadable, High-Res Photos YESCO recently completed the fabrication and installation of 10 new signs for Delta Center in Salt Lake City – home of the Utah Jazz NBA franchise and more than 320 days of sports and entertainment events each year. As part of the new partnership between the Jazz and Delta Air Lines,...
YESCO Installs Netflix Rooftop Display
When Netflix released its new logo, the new identification caused a sensation. Its vertical beams of light are meant to suggest “thumbnails” which represent the company’s house-made shows: “The spectrum of stories, languages, fans and creators that make Netflix beautiful.” Taking “beautiful” as our mandate, YESCO Los Angeles worked with Netflix to create an iconic, two-sided...
YESCO Designs, Fabricates, Installs Signage for the J Resort in Reno, Nevada
Click Here For Downloadable, High-Res Photos YESCO recently completed the design, fabrication and installation of new exterior signage for the J Resort in Reno, Nevada. The project included a large LED video band, LED video wall, border cabinets, lighting bands and the property's signature illuminated letter "J" icons. More than 93 feet long...
Five Ways Signage Supports Your Brand
For people driving on interstates and rural highways or walking on busy urban streets, your signage is your brand. Same goes for the indoor signs that your customers see as they move about your premises. People are making snap judgements about your business based entirely on the visual clues they pick up. About 80% of...
Your Guide to Billboard Marketing
A well-strategized billboard and OOH marketing strategy is a proven way make your brand larger than life, and produce a dramatic, memorable impact on your audience. Placing your OOH signage where you know it will be seen, and using data to understand and predict movement patterns of your customers, will help your brand be remembered. The...
Here’s where you can see ‘Old Las Vegas’ glow again
LAS VEGAS (KLAS) — In a modern world of blinding LED signs on casinos, hotels, and trucks, the city of Las Vegas has been working to celebrate the soft neon glow of days long gone in old Las Vegas. On Monday night the city of Las Vegas will officially light eight refurbished...
VEGAS MYTHS BUSTED: Howard Hughes Bought Silver Slipper Just to Dim its Sign
This is already our second Howard Hughes myth, and there are still a bunch left to bust. Supposedly, the world-famous aviator and movie tycoon began his famous buying spree of Las Vegas casino hotels — partially freeing the Strip from the shackles of mafia ownership and paving the way for the age of...
YESCO Fabricates, Installs Distinctive Signage for New DraftKings Las Vegas Headquarters
Click Here For Downloadable, High-Res Photos YESCO completed the fabrication and installation of more than 170 interior signs for the new DraftKings headquarters located in Southwest Las Vegas. Situated in the UnCommons mixed-use complex on the corner of the 215 Beltway and Durango Drive, the four-story building occupied by DraftKings encompasses 90,000 square feet...
BELIEVE In Reno
BELIEVE is a distinctive work of public sculpture installed in the City of Reno. The city is home to more than 170 pieces of public art, and the number is rising. BELIEVE was purchased from its creators, Jeff Schomberg and Laura Klimpton, who created the work in 2013 as a Burning Man installation. Measuring 4 feet thick by...
Napa Valley Neon Lights Up the Night
{Photo courtesy of Nick Otto, Napa Valley Register) When it comes to getting attention, nothing beats a classic neon sign. Glowing with striking brightness, neon signs have been used for advertising in Napa Valley for decades. Yet with the advent of new kinds of lighting technology and signage, today traditional "exposed" neon signs in...
How Might the Current Banking “Crisis” Affect the Billboard Industry?
By Tony Hull, President, YESCO Financial Solutions There were no bank failures in the United States in 2021 or 2022. The last time we went two years with no failures was 2005 and 2006. For those connected to the banking industry, it was pretty alarming to see the 2nd and 3rd largest bank failures in U.S....
Gina Stratford, VP of Sales & Marketing at YESCO Outdoor Media Named to Geopath Board of Directors
Geopath, the not-for-profit organization that provides the industry-standard metrics for out-of-home (OOH) advertising, announced the appointment of Gina Stratford to its Board of Directors at its annual meeting during the OAAA/Geopath OOH Media Conference on Monday, March 27, 2023. Throughout her tenure at YESCO, Gina has been actively involved in Geopath, having served...