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News
Hoberman Arch restored and installed near SLC Airport
11.22.23
The Hoberman Arch is a 72-foot-wide by 36-foot-high mechanical curtain installed for the Medals Plaza in downtown Salt Lake City for the 2002 Winter Games. The arch was designed by artist, architect and engineer Chuck Hoberman.
The Hoberman Arch has been carefully restored by a team directed by artist Gordon Huether including Meta Design & Manufacturing of Vallejo, CA, which fabricated replacement parts and fabricated and installed the base, and the Salt Lake City offices of YESCO which fabricated and installed the lighting signage on the base of the sculpture, a key feature in illuminating the arch.
The iconic arch is installed near the Salt Lake City International Airport.
YESCO Donated Sign for Dapper Companies’ “The Great Las Vegas Coffee Shop Giveaway” Winner
11.08.23
PHOTO RECAP
L to R: Jeff Young and Ed Stagner (YESCO); Mallory Gott and Aaron Lee (Winnie & Ethel’s)
WHAT: On Tuesday, Nov. 7, YESCO joined the owners of Winnie & Ethel’s Downtown Diner as they received the keys from J. Dapper of Dapper Companies. As the winner of the Dapper Companies’ “The Great Las Vegas Coffee Shop Giveaway,” Aaron Lee and Mallory Gott of Winnie & Ethel’s received a customized 18-foot-long internally illuminated sign designed, fabricated, installed and donated by YESCO.
Winnie & Ethel’s is slated to open to the public at the Huntridge Center in Downtown Las Vegas on Dec. 3.
ABOUT WINNIE & ETHEL'S Experiential Designer Mallory Gott and Executive Chef Aaron Lee, winners of “The Great American Coffee Shop Giveaway”, curated Winnie & Ethel’s Downtown Diner to serve as an homage to the halcyon days of the roadside eatery, the classic café, and grandmas’ kitchens everywhere. The concept reflects the iconic, around-the-clock American eatery of the 1940s by serving breakfast and lunch classics, with the occasional delightful twist in a welcoming space where the Downtown Las Vegas family can gather, break bread and forge bonds that build community.
With the diner's location at the Huntridge Center, at 1120 E Charleston Blvd. Las Vegas, NV 89104, Winnie & Ethel’s draws upon the rich history and legacy of the Huntridge Theater, which first opened its doors on October 10, 1944.
To learn more about Winnie & Ethel's Downtown Diner visit visit www.winnieandethels.com. Stay up to date by following them on Instagram or liking them on Facebook.
ABOUT DAPPER COMPANIES Dapper Companies is a premier commercial real estate brokerage firm and development company. It builds top-quality retail, office and office/warehouse space throughout Southern Nevada. It also represents landlords, tenants, property owners and investors in buying, selling and leasing commercial property. For more information, visit www.DapperDevelopment.com.
The iconic ‘Wendover Will’ is getting a facelift
11.07.23
WEST WENDOVER, Nevada — At 71 years old, Wendover Will needed a little facelift.
"We don’t want to change him that much. I mean, he's iconic the way he is," said West Wendover Mayor Jasie Holm. "The paint, and he's 71 years old. Everything needs a little updating."
The 68-foot tall statue, which used to greet gamblers at the Utah-Nevada border, is famous. It was one of the first Nevada signs the Young Electric Sign Company (YESCO) created back in the 1950s with his neon wink and moving cigarette.
"You have Vegas Vic, Vegas Vickie, you have the Showgirls and you have Wendover Will. These are all very iconic signs to drive business into Las Vegas and Wendover, obviously. You can’t miss them," said Crissy Long, the general manager of YESCO Rocky Mountain West.
In 2005, after the State Line Casino changed designs, Wendover Will was given to the City of West Wendover and the iconic neon sign moved to the western edge of town. Tens of thousands of people still visit it, snapping pictures with the smiling cowboy in their backgrounds. But as a statue, it was always tricky for YESCO to maintain.
"Neon is just very expensive to maintain," said Long. "It's very finicky. Any rain storm, snow storm, wind storm, neon goes out. The lighting goes out."
West Wendover would spend as much as $25,000 a year to keep Wendover Will maintained. But this year, the city decided to make some changes. He got a new paint job to freshen him up and new lighting.
"We are switching it from neon to LED. We've fixed the stucco and paint. So it’s going to be way more effective for maintenance and brighter. It’s going to look nicer," Mayor Holm said.
The city will spend about $175,000 for the upgrades to Wendover Will. On Monday, crews were out replacing neon with the energy efficient LED strips. They are expected to last years longer than neon tubes. YESCO said it was also using a type of LED lighting that will mimic the classic neon look.
"Most LEDs we're used to have that harsh, very bright, in-your-face lighting," Long said. "The new technology is made with more of a soft glow like neon to mimic that feel that you get from it. It does look very nice."
"It's going to be anywhere from 40 to 60 lots, it’s residential and commercial that we need so bad," Mayor Holm said. "We have so many businesses that tried to come here. We don’t have the infrastructure and now we do."
Uncle Sharkii, a growing Poke Bar concept with locations in Hawaii, California, Texas, and Utah engaged YESCO account executive Tony Shreve to provide signage for its new location at Universal Studios CityWalk.
In addition to YESCO’s design, fabrication and installation services, the customer was thrilled with our in-house finance option delivered by YESCO Financial Solutions.
The customer had some specific concerns and challenges that couldn’t be resolved through typical bank programs. After several conversations with Tony Hull, President of YESCO Financial Solutions, the customer and YESCO were able to reach a win-win solution enabling the project to move forward in time for their upcoming opening in early 2024.
No other sign company can offer in-house sales, design, engineering, production, installation, service, AND financing solutions.
YESCO Fabricates, Installs New Signage at Weber State University in Ogden, Utah
YESCO recently completed the fabrication and installation of four new pylon signs and 33 light pillars on the main campus of Weber State University in Ogden, Utah.
The pylon signs bookend north and south entrances to campus along Harrison Boulevard. The light pillars line Harrison Boulevard between the two entrances.
All told, the project comprised more than 4,000 man-hours over a 28-week-long period and included the addition of 3,800 white LEDs.
Made from aluminum and steel, each of the pylons features white LED light with purple vinyl overlay that borders a giant Gothic-style “W.” Additional white LED light borders the top of each pylon, encased in vinyl that makes it appear purple at night. The light pillars have a white LED section that lights up purple at night as well, and they have a separate white LED section that illuminates the letters WSU.
The fabrication and installation of the pylon signs and pillars also followed the original design produced by VCBO, the Salt Lake City-and St. George-based architecture firm.
"This project will welcome students, families and visitors to Weber State University with subtle-yet-beautiful signage depicting school colors and the inimitable school font,” said Matt Wren, senior account executive, YESCO. “In doing so, we have provided another client with an opportunity to enhance the visibility of their brand with distinctive visual flair.”
The best food. The finest service. The warmest atmosphere. None of it matters if people don’t know that you’re open for business. That’s why good signage matters to your restaurant. It sets the table for so much of your success.
You want your restaurant signage to be eye-catching , customized and compelling enough to set you apart from the competition. The goal is to communicate your brand values and personality. Here are a few tips to guide you along the development of your exterior and interior restaurant signage to help you attract and build a crowd of loyal customers.
1. Consider Your Sign Placement
Where you place your sign matters. Ask yourself, ‘How will my customer see my sign?’ Will they be looking at it through a car window from a distance or will they come upon it while walking on a busy sidewalk? Is there adequate natural or artificial lighting or will you need a power source to illuminate your sign? . Are there architectural features that add uniqueness to the shape or colors of your sign to create a memorable connection with your diners?’ Restaurant signage is a visual medium. The most important consideration is making sure your sign is placed where it will be seen.
2. Keep it Short and Sweet
The simpler and more concise you make the message on your sign the better. The goal is not only to grab their attention, but give your customer information to make a decision. Communicate in a short, clear and concise way, with easy to read fonts and typeface and eye-grabbing graphics or photos. Keep in mind that in most cases your audience is on the go and you only have seconds to get your sign noticed before they move along to the next visual attraction. Use three colors or less to avoid too much distracting busy-ness in your sign. Every word on your sign must count. Be direct and understood in the quickest way possible.
3. Go Big and Bold
Your restaurant signage is no time to be shy. You want the world to know that you’re the best at what you do and that you serve the perfect food and drinks to satisfy any craving r. Use bright color combinations to make your sign jump out and use adjectives that get noticed like ‘best’, ‘favorite’, ‘oldest’ and ‘finest’ to set yourself apart from the competition. Size does matter with signage The bigger it is the easier it is to read and the greater impact you can make with appealing graphics.
4. Test Your Color Choices
There’s a reason the color red is so prevalent in restaurant signage. There is a psychology of colors to explain it. Briefly, certain colors have been shown to elicit emotional responses that in turn can trigger a reaction from your customer. Red sparks a hunger impulse. That doesn’t mean that you must have red in your signage to attract customers. It does show how vital it is to realize how a color makes your customer feel. Before launching new signage, let others who you trust see your sign and get their reaction to the colors that you’ve chosen.
5. Avoid Cluttering Up Your Sign
Trying to fit too much information into your messaging only serves to confuse and distract your customer. Make use of negative space to accentuate your design and allow space between text and graphics so each makes the impact you’re after. It’s important to seek that perfect balance of color, words and images so that your customer can easily grasp what makes your restaurant the one they should choose. .
6. Use Contrast to Stand Out
Use color combinations that work in unison to improve the readability of your signs and increase memory recall, especially when seen from a distance. It’s best to select colors that bring out the best in each other. The most popular approaches to give your sign a high-contrast appeal is either to use light-colored text on a dark background or dark-colored text on a light background. Many digital and LED signs offer ways to use animation and digital content to alternate between different fonts and backgrounds to keep contrasts fresh and engaging.
7. Quality Matters
Your customers make judgements about your restaurant based on the appearance of your signs., If they see illuminated signs with burnt out light fixtures or your indoor signs have faded colors or unrepaired damage, they associate the neglect with the quality of your meals and service. Your outdoor and indoor restaurant signage is one your most valuable marketing assets. In many cases it will be the first impression they’ll have of your restaurant. Choose materials that are durable and continue to look vibrant and appealing for years and require only periodic maintenance.
8. Stay on Brand
Your signage is a brand ambassador so it’s important to include all your branding elements like color and typography in your signage to build on established recognition, trust and loyalty. For outside signage use it to grab attention and draw your customer into your restaurant. Interior signs can create a familiar atmosphere employing brand images and colors for displays and wayfinding.
9. Work With a Signage Specialist
If you have your signage strategies in place from the beginning, you’ll save both time and money in the long run. There are a lot of considerations that go into getting your signage just right, including finding the most affordable and effective materials, understanding design and color elements, installation issues that address local regulations and required permits. Long-term maintenance is also an essential element. . An experienced and reliable sign design company can identify potential challenges and eliminate unexpected costs or time delays.
YESCO restaurant sign specialists know how to create the ideal signage solutions to help you spread greater brand awareness and attract more customers. Contact us today.
The Psychology of Color in Signage: How to Choose the Right Color for Your Sign
09.15.23
Humans have an intuitive association with colors derived from nature and cultural meaning. Color palettes can immediately send signals that trigger a reaction It is this connection and response that you want to create with the power of color branding.
Importance of Color in Sign Design
Merchants and marketers have long on alluring color schemes to create mood, draw attention, and communicate without words. The color wheel was invented in 1666 by Sir Isaac Newton. No doubt, industrious butchers, bakers, and candlestick makers (and ye olde sign designers), must have found it a valuable tool to add vibrant colors to the signs that hung outside their establishments.
An understanding of the effects a color has on your audience can help you convey the qualities you want to project for your business. It is a major factor in the first impression they have about your brand,.. According to research by the Institute for Color Research people make a subconscious judgment about a person, environment, or product within 90 seconds of initial viewing. Between 62% and 90% of that assessment is based on color alone.
Here are ways certain colors influence your customer.
Blue – considered to imply authority, trust, security. Light blue is associated with water, peace and tranquility. Dark blue implies wisdom, expertise, and stability. Blue is the world’s favorite color with 57% of men and 35% of women ranking it as their top choice.
Purple – signals wealth, sophistication, royalty and superiority. It can also engender feelings of decadence. Dark purple conveys mystery, medium purple creativity. Light purple produces feelings of sensitivity and harmony.
Orange – this is the color of creativity, fun and motivation. Associated with the sun, it evokes warm feelings and optimism. Light orange implies spontaneity, medium orange success and freedom, and dark orange desire and action. The color has proven to be valuable when eliciting response in calls-to-action. Red – associated with energy, urgency, and power. Light red conveys love and passion, medium red creates feelings of action and fearlessness and dark red implies leadership, vigor, and excitement. Red is one of the most common colors used in branding, particularly in the food industry. The color has been shown to make people hungry.
Green – brings feelings of nature and health, prosperity, hope,and freshness. Light green spreads messages of healing and emotional well-being, medium green growth and life and dark green prosperity.
Yellow – represents happiness, optimism, and warmth. Light yellow signifies positivity, medium yellow energy, and bright yellow youthfulness. Yellow can also be associated with caution and warnings.
Pink – associated with femininity, youthfulness and quirkiness. Light pink is seen as healing, medium pink joyful and bright pink conveys boldness. A unique aspect of pink is that its effect tends to lessen over time and even deliver the opposite reaction than desired.
Black – used to add sophistication, power and elegance. Favored in the fashion and tech industries, black gives brand and signage refinement and an element of class. It’s also one of the most widely used colors because of its ability to make other colors appear brighter and more visible.
White – the color of all colors evokes simplicity, cleanliness and innocence. White is effective when used in combination with every other color. It is an ideal choice to deploy as background, text or border and to make design elements stand out.
Psychology of Design
Only one color may work for automobiles and traffic signals, but when you use color to express your brand with signage, it’s the contrast between two or more that gets your message noticed by your audiences and recognized by customers. That is when an understanding of color psychology comes into play.
Color psychology is research about the impact of the different hues, tones and shades of color on mood, behavior and decision making. It takes into account the impact that personal experiences, gender and cultural messaging can play in causing different reactions from the same color. Color combinations can tell a story and applying color psychology lets you discover the arrangement of colors that align with your business’s goals and those of your target audience.
One dependable tool to test out color combinations is the earlier-mentioned color wheel. A color wheel contains red, yellow, orange (referred to as warm colors on the left side and blue, green, and purple (cool colors) on the right. Complementary color combinations are colors that sit on opposite sides of the color wheel and when used in tandem create a contrast for attention-grabbing and legible signs. Analogous color combinations are two to five colors that sit beside each other on the color wheel. Deployed together, these colors generally create a sense of balance, especially when one color is dominant and the others serve to accent it. Triadic color combinations are rich and vibrant color combinations and are created by drawing a triangle on the color wheel with each tip landing on the colors to combine together on your sign.
Applying color psychology in order to select the right colors for your signs can quickly impart your company’s philosophy and have a direct impact on your sales. According to slideshare.net, 84% of shoppers say the colors of a brand are the primary reason they buy a particular product.
Applying Color Psychology in Your Brand and Signage
Armed with the knowledge of the emotional impact of colors and bolstered by color psychology research, you are better prepared to design business signage that draws attention and delivers a message, even a subconscious one, that has an implicit meaning to your customers.
In most cases, it is through your exterior and indoor signs that your audience forms their first and lasting impression about your business. Keep in mind the two fundamental things your signs must address: attracting attention and communicating clearly. According to a University of Loyola, Maryland study, color increases brand recognition by up to 80%. Use the colors of your signage to send a clear message and stand apart from your competition.
Here are a few points to remember:
White is Your Friend
The importance of white space in signage cannot be overlooked for its ability to create a balanced contrast with every other color in your palate. Don’t crowd out white space with color congestion, ideally using no more than two others.
Color and Contrast Matter
Signs with high contrasts send messaging to the human brain quickest. Colors that work together make design elements stand out for a stunning and memorable look. Bold and bright colors work together well to create signs that capture the attention of audiences.
Test Your Color Combinations
Regardless of how in love you are with your signage and brand color combination, test it. Get trusted opinions from loyal customers. If it’s an outdoor sign, look at it in the environment to confirm visibility. It’s not unusual for the colors of a sign to appear differently on a screen than when printed or when lighting elements are activated/ Working with an experienced sign design company should help you avoid last minute surprises.
What Colors Work Best With Your Sign?
There really is not one answer as to what the best colors for your brand and signage are. Your instincts may tell you to select colors that are different from your competitors to set you apart, and you may be right. However, color psychology may also tell you there’s a reason your competitors have similar colors although in different shades and patterns. For outdoor signs, use bold, bright colors that are going to attract attention from a distance. With indoor signs, the colors you select need to be appealing and eye-catching. They must also be legible. It is advisable to border text with contrasting colors to distinguish it further from the background or add an outline to one of the colors to make it pop out.
The colors you select for your brand and signage can be the difference between creating an engaging experience for your customers or losing the first, and perhaps only, opportunity to begin building a powerful connection with them. Use color psychology and the characteristics of color in your signage to influence your audience’s perception of your brand. YESCO can show you how. Contact us today.
Why a Salt Lake company owns the ‘Welcome to Fabulous Las Vegas’ sign
09.11.23
Young Electric Sign Company of Salt Lake City is the owner and caretaker of arguably the most famous ‘welcome to’ sign in the world
It is 8:45 on a weekday morning in Las Vegas and vehicles, including two tour buses that just released their passengers, have filled most of the parking spots. Up ahead, there’s a line of people waiting to have their picture taken next to the attraction.
What’s all the fuss about? Is it a celebrity sighting? Somebody giving away Raiders tickets? David Copperfield’s duck got loose?
Nope. None of the above. The big draw is what has arguably become the most famous city-entrance sign in the world, maybe the most famous sign, period:
“Welcome to Fabulous Las Vegas, Nevada.”
Apparently, like a lot of things in Las Vegas, this goes on day and night — throngs of tourists capturing their visit with a photo that proves they were here. Also, unlike a lot of things in Las Vegas, it’s free.
• • •
Jeff Young can personally attest to the sign’s perpetual popularity. Jeff is executive vice president and trustee of the Young Electric Sign Company, or YESCO — the company born and bred in Utah that owns and maintains the sign.
“It has become a huge draw. We’re the caretakers of an icon,” he says. “Owning it is a great honor for us, for the family, for the organization.”
The story of how a Utah company wound up with the “Fabulous Las Vegas” sign dates back to the company’s founder, a pioneer immigrant named Thomas Young — Jeff’s grandfather — who opened his sign company in Ogden in 1920 and started doing business in Las Vegas in 1932.
His timing was fortuitous because of two recent developments: 1) The use of neon lights in sign-making was just picking up steam, and 2) Nevada’s legalization of gambling in 1931.
To the world, Las Vegas was about to become Sin City; to Thomas Young: Sign City.
Gambling joints and the hotels they were attached to wanted bright lights and big, bold signs, and Young knew how to make them. His first contract in Vegas was with the Boulder Club in 1932.
He continued to supply the growing town with neon signs throughout the Great Depression and World War II, after which he opened a branch of the company in Las Vegas in 1945. That’s when Vegas lit up, literally, with Thomas Young leading the way, building signs at the Stardust, the Mint, the Silver Slipper, the Golden Nugget, the Sahara, and so on and so forth.
As his grandson Jeff says, “If you talk about Vegas and early hotels, it would be hard to find one we didn’t build.” (The same is true today; the company’s imprint is everywhere in the city; the Bellagio, the Aria, New York-New York, the Venetian, the 272-foot LED sign on the Palms, the Hard Rock Cafe guitar, all theirs, to name just a few.)
As the company grew in the ’50s and ’60s, YESCO began to acquire other smaller sign companies, and their signs, including one called Western Neon in 1964.
Western Neon owned the “Welcome to Fabulous Las Vegas” sign. It had been designed in 1959 by one of its employees, Betty Willis. The modest 25-foot sign cost $4,000 to build and was erected beyond the Las Vegas city limits on the south, in the direction of California. The nearest buildings were at least a mile away. There were no traffic jams.
As time went on, the sign stayed put and the city grew to meet it. Now, the Mandalay Bay Hotel is just a stone’s throw away and Allegiant Stadium, the Raiders’ new home (also home to a lot of YESCO signs), is just across the freeway.
Through the years, more and more people kept risking their lives to cross traffic and take pictures by the sign, until the city made the sign an island in the median and erected a parking lot with 12 parking spaces in 2008. In 2012 they added 21 more; in 2015 another 21, and two slots for tour buses. There’s also a traffic light so pedestrians can safely cross Las Vegas Boulevard.
In 2009, the sign was placed on the National Register of Historic Places.
YESCO might own it — the company gets lease payments and maintenance fees from Clark County — but it can’t move it.
What happened in Vegas stays in Vegas.
The sign isn’t copyrighted, which is why it can be found on refrigerator magnets, key chains, T-shirts, placemats, coffee mugs and anything else a logo can be applied to or stamped on. But YESCO has trademarked the sign, to make sure competitors don’t use its image.
And it’s placed its own logo on the famous sign. YESCO can be seen in smaller letters near the bottom of the sign.
“Literally thousands of people every day see our logo on that sign,” says Jeff Young.
Digital signage is a proven way to boost engagement and customer recall, which ultimately leads to sales. More businesses are installing digital displays than ever before. Here are some encouraging statistics:
47% of consumers remember seeing a specific ad or message. Recall increases to 55% with outdoor digital billboards.
90% of the information transmitted to the brain is visual.
How does developing an effective digital content strategy result in increased sales? Increase sales by:
Capturing the attention of potential customers, with messages that catch your target audience’s attention
Building brand awareness and creating an emotional connection with potential customers
Informing and educating potential customers about your products or services (or dispelling misconceptions).
Driving more traffic to your website, online store, and/or physical store
Increasing average order values for each sale by including discounts and special offers that motivate customers to purchase additional items
Generating repeat business and building brand loyalty by including product reviews and customer testimonials
Digital signage is an effective marketing tool, so it’s important to utilize your digital signage so that it works for your business. In this article, we discuss the creative process for generating compelling content and ways to create captivating content for digital screens that capture consumers’ attention and drive sales.
Developing a content strategy
Digital signage strategies are different for every brand and location. Just putting up an initial motion display ad on your digital sign works for awhile to advertise your brand, but you must ensure the design is appealing. Additionally, digital signage messages should be updated regularly in order to keep passers-by engaged and looking for your next message. Developing an effective digital content strategy depends on a few of the following factors:
Who is your target audience?
With so much competition for consumers’ attention, your content needs to speak to your target audiences’ interests and grab their interest instantly.
What message do you want to communicate?
The message you want to convey to your customers might involve displaying products along with catchy phrases that entice consumers to engage further with your company. It could also involve educating customers about your service or products, or piquing customers’ curiosity, so they perform a call-to-action, such as taking advantage of sales offers.
What is the best way to deliver your message?
Digital signage content strategies should inform, educate, and/or entertain, depending on the industry.
Strategies by Industry
Retail
In retail environments, insightful content strategies can:
Draw attention to information about your brand
Promote sales and special events
Introduce customers to new products
Display videos that focus on your brand’s core values
Offer discounts on products
Display your interactive product catalog
Show videos of models wearing your apparel
Show customer testimonials
Show videos of customers using your products
Create contests and quizzes to entertain customers
Restaurants & Hospitality
The restaurants and hospitality industry can benefit from digital content strategies by:
Displaying brightly lit menus and specials that can be updated daily
Promoting special menus
Offering daily or weekly specials at discounted prices
Using interactive maps to direct resort guests to their rooms and other areas of interest
Healthcare
In healthcare settings, digital content strategies can include:
Displaying information about services and procedures that provide education and insights to patients and caregivers waiting in healthcare facilities
Spotlighting dentists, doctors, and staff
Presenting contests and quizzes about healthcare issues
Running news feeds and weather reports
Running short patient testimonial videos
Showing videos of outreach work your practice performs at home or in other countries
Corporate
In the corporate world, internal communications using content strategies for digital signage can:
Keep employees in the loop about upcoming events and emergency procedures
Inspire and motivate staff to perform at higher levels
Increase employee retention as employees say they would stay longer at a company that listens to and addresses their concerns
Education
Educational facilities using creative content strategies for digital signage stand to improve student performance and outcomes as well as:
Direct students to their classrooms with colorful and fun graphics and videos
Welcome students and parents to schools with messages that promote school spirit and community
Build confidence and motivate students with shout-outs for student accomplishments and milestones achieved
Provide spaces for pertinent emergency messages and pre-approved action to deal with various situations
A few tips to keep in mind when creating successful content
Keep it simple— less is more with digital signage. With only seconds to get your point across with digital billboards, pylon signs, monument signs and other digital signage in high traffic areas, you should use:
Straightforward, concise, and to-the-point messages with short sentences and bulleted lists
High-quality, images and videos that will make your digital displays pop
Brand-coordinating fonts, contrasting color combinations, interesting compositions, and clear calls-to-action
Use interactivity sparingly in the way of quizzes, games, and polls
QR codes to launch interactive catalogs and links to your web store or website
Tracking your data
Use your digital signage data as a valuable tool for developing hyper-targeted content that resonates with your audience. By tracking dwell times and interaction rates you can understand your target audience and their interests, developing content that resonates with them.
Testing your data
Testing your content before launching a huge rollout helps you to understand what works and what improvements need to be made to your content before widespread content reaches the majority of your potential customers.
Now, with all these tips in hand, just how do you create outstanding, effective content?
Generating creative content
Developing a creative content strategy for your digital signage is one thing, but generating creative content presents a unique challenge. Most larger companies generate creative content through their art or marketing departments. However, smaller companies who may not have a budget for advertising still have many options for creating content for their digital signage. AI Screen offers a multi-pronged content creation platform with versatile tools and templates that can help you create professional signage with a myriad of fonts, backgrounds, and video capabilities to create effective content with. Some of these tools include:
Canvas App— the ultimate image creation and editing tool for digital signage content creators
Digital Memory Boards—the solution to washed-out printed menus at your restaurant or cafe; Visually stunning, dynamic menus allow you to easily manage and update your items, showcase specials, and encourage customers try more items
Quotes—adds personality and charm to your digital signage with inspirational quotes, quirky facts, and social media updates
Google Slides— awesome integration offers a user-friendly design experience that lets you create stunning visual presentations, with or without design skills
Content management tools that allow you to program your digital content
At YESCO, our Creative Services team of experienced designers make managing your sign easy. From creating compelling content to programming your display for you, all at an affordable cost. Contact Creative Services at 1-801-413-1130, to find out more!
