YESCO Helping Bring Raiders into Las Vegas Era

LAS VEGAS (KTNV) — When Jeff Young strolls through the Neon Museum, it's like walking through a giant family scrapbook.

"We don't seem to remember the buildings as beautiful as they are but we tend to remember the signs," he said.

The signs -- enormous and impossibly bright -- have become synonymous with Las Vegas. And in many ways, it was Young's grandfather Thomas Young who put the light into the City of Lights and the neon into the Neon Capital of the World.

"I think about the countless, tireless hours that my grandfather put in traveling here from Utah in the day and all those man hours it took to build these signs and take care of them all of these years," he said.

It's been 100 years to be exact since Young's grandfather Thomas started Thomas Young Signs in the small Utah town of Ogden. In 1931, gambling was legalized in Las Vegas. A year later, Thomas Young arrived, right on time...

Read full article at ktnv.com

YESCO Builds New Las Vegas Archway

FOX5 News interviews Jeff Young about the new 80 foot high Las Vegas Archway being build by YESCO. "Sure we went as big as we really could here. The base span is 140 ft. It's 80 ft right to the top apex. There's nearly 900 lamps on this one face that you see behind me. So you know Vegas is so unique in so many ways, and this archway certainly represents how unique and how spectacular Las Vegas is."

Lady Liberty Dons “Silver and Black” to Kick off Las Vegas Raiders

LAS VEGAS (September 10, 2020) – Lady Liberty is betting on “Silver & Black” being THE Fall fashion colors as she now sports a Las Vegas Raiders jersey only days before the team kicks off its 2020 season.  

Fast Facts:

  • YESCO, the 100-year-old sign company associated with countless iconic Las Vegas signs, spent 200 man-hours fabricating the 60’-tall custom jersey and six hours to install it Thursday morning. September 10. Screaming Images printed the jersey.
  • Lady Liberty’s Raiders jersey weighs a little more than 600 pounds and is constructed from vinyl mesh with heat-welded edging material and heavy-duty grommets.
  • New York-New York’s Lady Liberty stands at 150’ tall.
Signs That Define a Building, and Sometimes a City
YESCO Featured in the New York Times

Building signs have grown into a $37.5 billion industry. Some have become so iconic they are permanent parts of the landscape, often standing in for their hometowns.

The sign business began with painters wielding brushes and daubing letters on storefront windows and over building entrances. It has evolved into a $37.5 billion industry with companies capable of erecting signs that incorporate live news streams, interactive abilities and artificial intelligence.

But the goal has always remained the same: Combine words and imagery to conjure an identity for a building and market it as a piece of real estate.

Read more at nytimes.com

Family Business Magazine Celebration Corner

Celebration Corner: YESCO's 100th anniversary. YESCO, headquartered in Salt Lake City, Utah, produces and services signs, lighting and other display systems. The company has created some of the most memorable signs in America, including the 80-foot-tall Hard Rock Café guitar sign and the Fremont Street Experience in Las Vegas, the sign atop General Motors headquarters in Detroit’s Renaissance Center, the Olympic rings for the 2002 Olympic Winter Games in Salt Lake City, Hollywood’s El Capitan Theatre sign, the Reno Arch in Reno, Nev., and the sign and fascia that covered the front of Las Vegas’ former Stardust casino...

Read more at familybusinessmagazine.com

100 Years of Great Customers

A company does not reach 100 years in business without great customers. From custom signs, to billboards, to sign maintenance and repair we appreciate all of you who have trusted us to build and service your signs.

YESCO Installs Circa Las Vegas Casino’s Exterior Sign

The under-construction Circa hotel-casino is getting its first exterior sign bearing its name Thursday morning.

The sign, manufactured by YESCO, weighs about 6 tons and spans 68 vertical feet and the first “C” in “CIRCA” measures 34 feet high, the resort said in a news release.

The second exterior sign is scheduled to be installed over five days next week...

Read more at reviewjournal.com

Utah Business Magazine Recognizes Michael Wardle

Utah Business magazine recently recognized Michael Wardle, YESCO Senior Vice President and General Counsel, for his exceptional service to the company.  The first annual Corporate Counsel Award program is designed to recognize in-house counselors who serve within businesses, nonprofit organizations and other private-sector organizations. These attorneys exhibit excellence within their roles, model high ethical standards and have a track record of successful outcomes for their organizations.

YESCO Installs Face Mask to Statue of Liberty in Las Vegas

LAS VEGAS (KSNV) — Nearly two weeks into Nevada Governor Steve Sisolak’s mask mandate, the Las Vegas Strip is now repurposing a familiar figure to play mascot for everyone’s latest accessory.

Despite face coverings being a sensitive subject for some, YESCO decided to install a face mask on the Strip’s Statue of Liberty, which sits outside the New York-New York Hotel and Casino at Las Vegas Boulevard and Tropicana Avenue.

The sign company, celebrating its centenary, fitted the replica goddess Libertas with a 50-square-foot mask with “Vegas Safely” written across the front...

Read full article at news3lv.com

Roof Signs Illuminate Allegiant Stadium

With the expected completion date for Allegiant Stadium drawing near, the company tasked with installing the majority of signs is capping off its work with a trio of the largest signs on the site.

The two largest, the 50-by-500-foot Allegiant Stadium signs on top of the stadium’s roof, were installed last month by Yesco, the Salt Lake City-based sign company whose largest production facility is in Las Vegas, and to the surprise of many, a portion of one of the signs was lit up during a test run in early July.

“We have just recently wrapped up the exterior Allegiant Stadium branding,” said Jeff Young, senior vice president and chief marketing officer for Yesco. “They’re going to be quite dramatic in the air, and we’re very excited about seeing them during the games and other events. It’s going to be pretty special.”...

Read more at reviewjournal.com