65-foot Gibson Stands tall

New 65-foot Gibson Les Paul guitar monument stands tall outside Hard Rock Hotel & Casino Tulsa

CATOOSA — A spectacular landmark is lighting up the night sky east of Tulsa near Route 66.

A 65-foot replica of a Gibson Les Paul guitar made its debut this week at Hard Rock Hotel & Casino Tulsa. Rendered in Heritage Cherry Sunburst and weighing 9.5 tons, it pays homage to the original Gibson Les Paul ‘50s instrument.

It rivals the height of other state Route 66 attractions, such as Tulsa’s Golden Driller (75 feet) and the 66-foot bottle sculpture at the Pops Soda Ranch in Arcadia.

Read the full article at tulsaworld.com

YESCO Announces Executive Leadership Transition
Back row—Josh Young first on the left, Nathan Young third from the left and Ryan Young second from the right.

Ryan P. Young Named President and CEO, Young Electric Sign Company; Joshua M. Young Named President of YESCO Custom Signs and YESCO Sign and Lighting Service

SALT LAKE CITY (June 2021) - YESCO, the 101-year-old company known for creating, repairing and maintaining internationally recognizable signs, announces a transition in leadership, effectively immediately. Fourth-generation family members Ryan, Joshua and Nathan Young have been named to the Young Electric Sign Company board of directors. In addition, Ryan Young has been named president and chief executive officer of Young Electric Sign Company, the parent company of YESCO, while Joshua Young has been appointed president of YESCO Custom Signs and YESCO Sign and Lighting Service.  

“I was bolstered early in my career with the confidence my father had in me to carry this business forward.  I have just as much confidence in the fourth generation to meet the opportunities that await this great organization,” said Thomas Young, Jr., second-generation family member and chairman of the board directors, Young Electric Sign Company.

Prior to his appointment as president and CEO, Ryan Young served as regional vice president of the Rocky Mountain region, where he managed the Salt Lake City facility as well as seven satellite sales and service offices throughout Colorado, Utah, Montana, Northern Nevada and Idaho. He joined the company in 1996. Ryan holds a Bachelor of Arts degree in Economics and a master’s degree in Business Administration from the University of Utah.

Ryan Young replaces Michael Young, president and CEO for the past 33 years. Michael will continue to be active in the company’s day-to-day activities and will assume the role of executive chairman of the board.

Joshua Young previously served as president of YESCO Franchising, which operates across the United States and Canada. Joshua began his career working in fabrication and then became an account executive for YESCO Outdoor Media. Young proved instrumental in organizing and launching the YESCO Franchise business in 2011. Joshua Young holds a Bachelor of Science degree in Business Management from Westminster College and a master’s degree in Business Administration from the University of Utah.

Stephen Jones, who held the role of president of YESCO Custom Signs and YESCO Sign and Lighting Service for seven years, will now assume the role of senior vice president of YESCO Sign and Lighting Service.  

Sam Fisher, who served previously as franchise development manager, will assume a new position as senior vice president of YESCO Franchising.

Thomas Young, Jr. retains his role as chairman of the board of directors, while Paul Young and Jeff Young continue to serve on the board and as executive vice presidents.

YESCO – Animation at Allegiant Stadium
Shapeshift Oakland wall art project at the Marriott Moxy Hotel

YESCO, the one hundred-year-old company known for creating internationally recognizable signs, recently fabricated and installed the “Shapeshift Oakland” wall art project at the Marriott Moxy Hotel in Oakland, California.

Faulders Studio designed the large structure as a six-story outline.

Capturing the energy of the Uptown entertainment district, “Shapeshift Oakland” provides a highly visible and identifiable marker for the new experience hotel, creating an iconic gateway to the adjacent arts neighborhood in downtown Oakland.

With its use of vertical lines, a distinct reference to the shape of the border of the City of Oakland merges with the historic legacies the iconic Paramount and Fox Theater marquees nearby.

Read the full article at signshop.com

21 New Wayfinding Signs in Carson Valley

The way visitors, and residents, navigate around the communities of Minden, Gardnerville, Genoa and Topaz Lake just got a little easier thanks to the efforts of a collaborative project to provide directional signage to some of the area’s trails, parks, golf courses and landmarks.

Twenty-one wayfinding signs showcase the available services including picnic areas or whether the area provides access for museums or historic sites, hiking, biking, horseback riding, water sports, or other recreation opportunities.

“One of the primary messages we use when speaking to potential visitors is to encourage them to ‘drive to it, not through it,’ and having this vital component complete helps in further paying off that statement,” said Jan Vandermade, executive director for the Carson Valley Visitors Authority, Visit Carson Valley. “What makes our community so rich are the gems that are off the beaten path. Numerous groups came together and worked closely on this effort to ensure that the experience and offerings were being promoted responsibly. This is a huge win for our community, as well as anyone who visits.”

Read the full article at carsonnow.org

YESCO News Story Airs on 3KRTV Great

LAS VEGAS (KTNV) - Time to meet the people who help light up Las Vegas. Those signs you see on the Las Vegas Strip can be as iconic as the casinos themselves. Now we're seeing who's behind all these bright lights that are Nevada Built. Read the full article at krtv.com

Utah Health Caregivers Recognized With Billboard Campaign Along the Wasatch Front
Billboard Campaign

Utahns traveling the Wasatch Front will see outdoor advertising messages honoring health caregivers from across the region beginning Monday, April 12. The “Healthcare Hero” billboard campaign will engage 20 digital signs across Weber, Davis, Salt Lake City, and Utah counties spotlighting healthcare professionals from Intermountain Healthcare, University of Utah Health, Steward Health Care, Tanner Clinic, Granger Medical Clinic, and Ogden Clinic.

Sponsored by YESCO, the “Healthcare Hero” campaign was organized to call attention to real individuals who represent the tens of thousands of essential workers who have safeguarded the community’s health during the COVID-19 pandemic. The individuals spotlighted in the campaign were selected by their peers and management as having gone above and beyond in their duties. Workers featured in the campaign include respiratory therapists, emergency services, infection prevention managers, radiation therapists, operating room schedulers, registered nurses, certified nurse assistants, medical assistants, facilities managers, physicians, and others.

“We are in awe of the thousands of essential healthcare professionals and their dedication during these extraordinary times,” said Jeff Young, senior vice president, YESCO. “They deserve our thanks and public recognition for the enormous contributions they make to the health of our community.”

In Honor of Student-Athlete Day

In honor of student-athlete day celebrated on April 6, the following is excerpted from the OAAA thought leadership newsletter published on April 6, 2021:

"April 6 is National Student-Athlete Day, recognizing millions of competitors who will help lead America. In Senator Marco Rubio’s autobiography (“An American Son”), he focuses on the importance of football in his life, particularly youth football in Las Vegas. Rubio published a photo in that book showing young Marco in uniform. His team’s sponsor: Young Electric Sign Company (YESCO).

When YESCO celebrated its 100th year, Senator Rubio published this tribute in the Congressional Record (2020): “I love football. I played it, coached it, and now watch my sons learn the same valuable lessons I did many years ago. Youth sports teach important life lessons and help build pride and a sense of community within schools, neighborhoods, and even cities. I learned those lifelong lessons growing up in Las Vegas, where I played for a youth football team called the Cavaliers. My dad even volunteered as the team’s equipment manager. Congratulations, YESCO, on 100 years of growth and leadership. Thank you (YESCO) . . . for putting a football jersey on a skinny kid in Las Vegas who someday would be elected to the U.S. Senate.

Rubio is right. Athletics builds people and community. On this special day, we honor those on the field of play . . . and their great potential later in life."

Senator Marco Rubio
New Signs for the Falcon District and Falcon Field Airport

YESCO designs, fabricates and installs new signs for the city of Mesa, Arizona, Falcon District and Falcon Field Airport

MESA, ARIZONA (March 2021) - YESCO, the 100-year-old company known for creating, repairing, and maintaining internationally recognizable signs, announces the design, fabrication, and installation of new signs for the City of Mesa, Arizona, Falcon District, and Falcon Field Airport. The Falcon Field District is anchored by the Falcon Field Airport and encompasses more than 35-square-miles of retail, commercial and industrial parks, as well as residential neighborhoods.

A three-year-long project from start to finish, YESCO completed signage for the City of Mesa‘s Falcon District, including three new 14-feet-by-6-inch center median pylon signage located on Recker, Greenfield, and Higley Roads, south of the 202, wrapped traffic signal boxes with vinyl graphics and light pole banners. Also completed were Falcon Field Airport directional signs, multi-dimensional curved spire display with the
airport name, pole-mounted directional signage, and an 18-feet-high electronic message center pylon sign with a high-contrast, superior-quality 8mm Daktronics EMC display.

The Falcon Field Airport monument sign was installed on the northwest corner of McKellips Road and Falcon Drive. The monument sign is a part of the planned Airport Historic Zone improvements that also include the historic photo wraps on some of the City-owned hangars and the air traffic control tower as well as the wayfinding signs. At night, the sign will be illuminated for easy visibility.

• The Falcon District sign project began in 2018.
• The Falcon District boasts market leaders in aerospace, defense, and aviation including The Boeing Company, MD Helicopters, Mercury Mission Systems, Heliponents, Marsh Aviation, CAE Oxford, AQST Space Systems, Serastar Technologies Corporation, Valkyrie Aero, and Van Horn Aviation.
• In order for the candy blue finish of the three monolith signs to be vibrant for years under the Arizona sun, YESCO used the best, high-end, automotive clear coat paint.
• Falcon District includes 3 new YESCO center median displays, 12 signal box wraps, and 50 light pole banners.
• It took YESCO 1,024 man-hours to complete the Falcon District project.
• It took YESCO 2,177 man-hours for the Falcon Field directional, corner display, and EMC sign project.

“YESCO was proud to design, fabricate and install these new signs in Mesa, Arizona,” said Kelly G. Chipman, Custom Account Executive, YESCO. “The city wanted to promote the area for its aerospace, defense, manufacturing and technology companies and to attract new companies to the area.”

Meet Charlie Haskell, YESCO Fort Collins

FORT COLLINS, COLORADO (March 2021) - YESCO, the nationally renowned sign service and lighting company with locations around the country, announces Charlie Haskell as Fort Collins, Colorado general manager for its location at 1387 S. Garfield Ave. The Fort Collins branch employs nine people specializing in the highest quality sign and lighting services, including a wide array of repairs and maintenance for custom signs, electronic displays, LED, neon and outdoor media.

Haskell has spent the last thirteen years supporting companies in the Northern Colorado area, helping them grow and succeed through the use of different business services. In his current position, he will continue to build, support and lead the Fort Collins YESCO Sign & Lighting Service team. Haskell previously worked in both sales and management roles for Cintas Corporation and as an account executive for Sprint Business Solutions. “Our Fort Collins office specializes in providing expert repairs and maintenance, supported by YESCO’s experience, resources and infrastructure that makes no project too large.” said Haskell. “Whether simply replacing a few lamps, restoring an iconic local sign or retrofitting an entire business to LED, YESCO makes sure