Re-Discovering Signs

4th, 5th & 6th grade students at M. Lynn Bennion and Newman Elementary in Salt Lake City, Utah are preparing to to celebrate the opening of their art exhibit exploring the history neon signs.

Students have studied the commercial purpose of signs, how they are made and how they add to the character of our cities and towns. Students have approached their art with the essential question: "What signs are important to you as you travel around?"'

The exhibit will be open January 17 - February 14 at the Downtown Artist Collective, 100 South 258 East, Salt Lake City.

The DAC's mission is to create a community where artists can reflect collaborate and share in a cooperative environment. Larry Cohen, YESCO Salt Lake Design Director, is a member of the co-op.

Value vs Price

At YESCO, our mission is to provide our customers with signs and services of the highest quality and the greatest possible value. Value is commonly, yet mistakenly conflated with price. Our mission in this regard is twofold, as it includes commitments to both quality and value. 19th century art critic and philosopher John Ruskin offers a caution related to price that resonates to this day:

Happy Thanksgiving

Thank you to our clients, business partners, communities and employees! Wishing you a happy and healthy Thanksgiving.

Josh Young speaks at the 2019 Daniels Fund

"Imagine a world where people give of themselves simply because they want to..." Bill Daniels

Josh Young, president of YESCO Franchising, recently gave the keynote speaker at the 2019 Daniels Fund Ethics Initiative Summit held in Beaver Creek, Colorado.

The Daniels Fund is a private charitable foundation dedicated to making life better for the people of Colorado, New Mexico, Utah and Wyoming through its grants program, scholarship program, and ethics initiative. The Fund's mission consists of eight components. The principles are straight-forward with understandable principles

The Fund honored YESCO as a business that embodies the spirit of ethical leadership 2018. Thomas Young, founder of YESCO used the phrase, “honest and fair dealing.” Honesty and integrity have been and will continue to be essential at YESCO. It is It is up to each of us, every day, to act with integrity. Doing so will help ensure YESCO’s next 100 years.

Hard Rock Cafe Guitar Documentary
YESCO on Made 4 Utah
Ned Kahn Pages of Salt Project

YESCO is proud of our involvement with environmental sculptor, Ned Kahn, and the Salt Lake City Public Art Program in the city’s public art display. Titled Pages of Salt the project is made of 336 Teflon flags with small die cuts designed to move with the wind. The installation required four holes to be drilled into each flag attached to a concrete wall and 84 large metal brackets to hold the flags. Mr. Kahn’s inspiration came, in part, while noticing a massive wind vortex near the Great Salt Lake spiraling trash up into the air. The flags are meant to mimic paper being blown in the wind.

Juxtaposition of Two Images
How about the juxtaposition of these two images?
A few members of our Salt Lake team and Corporate staff recreated this iconic scene some 90 years later in front of one of YESCO's original offices. The building is located on Grant Avenue in Ogden, Utah.
Proof that "the more things change the more they stay the same."
Big Sky Country
And that's why Montana is known as Big Sky Country.
Breakfast Anyone?
Have you been to Jeremiah's Lodge and Garden located in Ogden, Utah?
Well, the YESCO Salt Lake sales team sure has. The group met there to partake of the restaurant's award winning breakfast. Looks like they cleaned their plates!
Thanks, Jeremiah's, for your business. The upgraded sign looks fantastic!