Utah Health Caregivers Recognized With Billboard Campaign Along the Wasatch Front

Utahns traveling the Wasatch Front will see outdoor advertising messages honoring health caregivers from across the region beginning Monday, April 12. The “Healthcare Hero” campaign will engage 20 digital billboards across Weber, Davis, Salt Lake City and Utah counties spotlighting healthcare professionals from Intermountain Healthcare, University of Utah Health, Steward Health Care, Tanner Clinic, Granger Medical Clinic and Ogden Clinic

Sponsored by YESCO, the “Healthcare Hero” campaign was organized to call attention to real individuals who represent the tens of thousands of essential workers who have safeguarded the community’s health during the COVID-19 pandemic. The individuals spotlighted in the campaign were selected by their peers and management as having gone above and beyond in their duties. Workers featured in the campaign include respiratory therapists, emergency services, infection prevention managers, radiation therapists, operating room schedulers, registered nurses, certified nurse assistants, medical assistants, facilities managers, physicians and others.

“We are in awe of the thousands of essential healthcare professionals and their dedication during these extraordinary times,” said Jeff Young, senior vice president, YESCO. “They deserve our thanks and public recognition for the enormous contributions they make to the health of our community.”

In Honor of Student Athlete Day

In honor of student athlete day celebrated on April 6, the following is excerpted from the OAAA thought leadership newsletter published on April 6, 2021:

"April 6 is National Student Athlete Day, recognizing millions of competitors who will help lead America. In Senator Marco Rubio’s autobiography (“An American Son”), he focuses on the importance of football in his life, particularly youth football in Las Vegas. Rubio published a photo in that book showing young Marco in uniform. His team’s sponsor: Young Electric Sign Company (YESCO).

When YESCO celebrated its 100th year, Senator Rubio published this tribute in the Congressional Record (2020):“I love football. I played it, coached it, and now watch my sons learn the same valuable lessons I did many years ago. Youth sports teach important life lessons and help build pride and a sense of community within schools, neighborhoods, and even cities. I learned those lifelong lessons growing up in Las Vegas, where I played for a youth football team called the Cavaliers. My dad even volunteered as the team’s equipment manager. Congratulations, YESCO, on 100 years of growth and leadership. Thank you (YESCO) . . . for putting a football jersey on a skinny kid in Las Vegas who someday would be elected to the U.S. Senate.

Rubio is right. Athletics builds people and community. On this special day, we honor those on the field of play . . . and their great potential later in life."

Senator Marco Rubio
New signs for the Falcon District and Falcon Field Airport

YESCO designs, fabricates and installs new signs for the city of Mesa, Arizona, Falcon District and Falcon Field Airport

MESA, ARIZONA (March 2021) - YESCO, the 100-year-old company known for creating, repairing and maintaining internationally recognizable signs, announces the design, fabrication and installation of new signs for the City of Mesa, Arizona, Falcon District and Falcon Field Airport. The Falcon Field District is anchored by the Falcon Field Airport and encompasses more than 35-square-miles of retail, commercial and industrial parks, as well as residential neighborhoods.

A three-year-long project from start to finish, YESCO completed signage for the City of Mesa ‘s Falcon District, including three new 14-feet-by-6-inch center median pylon signage located on Recker, Greenfield and Higley Roads, south of the 202, wrapped traffic signal boxes with vinyl graphics and light pole banners. Also completed were Falcon Field Airport directional signs, multi-dimensional curved spire display with the
airport name, pole-mounted directional signage and an 18-feet-high electronic message center pylon sign with a high-contrast, superior-quality 8mm Daktronics EMC display.

The Falcon Field Airport monument sign was installed on the northwest corner of McKellips Road and Falcon Drive. The monument sign is a part of the planned Airport Historic Zone improvements that also include the historic photo wraps on some of the City-owned hangars and the air traffic control tower as well as the wayfinding signs. At night, the sign will be illuminated for easy visibility.

• The Falcon District sign project began in 2018.
• The Falcon District boasts market leaders in aerospace, defense, and aviation including The Boeing Company, MD Helicopters, Mercury Mission Systems, Heliponents, Marsh Aviation, CAE Oxford, AQST Space Systems, Serastar Technologies Corporation, Valkyrie Aero, and Van Horn Aviation.
• In order for the candy blue finish of the three monolith signs to be vibrant for years under the Arizona sun, YESCO used the best, high end, automotive clear coat paint.
• Falcon District includes 3 new YESCO center median displays, 12 signal box wraps and 50 light pole banners.
• It took YESCO 1,024 man-hours to complete the Falcon District project.
• It took YESCO 2,177 man-hours for the Falcon Field directional, corner display and EMC sign project.

“YESCO was proud to design, fabricate and install these new signs in Mesa, Arizona,” said Kelly G. Chipman, Custom Account Executive, YESCO. “The city wanted to promote the area for its aerospace, defense, manufacturing and technology companies and to attract new companies to the area.”

Meet Charlie Haskell, YESCO Fort Collins

FORT COLLINS, COLORADO (March 2021) - YESCO, the nationally renowned sign service and lighting company with locations around the country, announces Charlie Haskell as Fort Collins, Colorado general manager for its location at 1387 S. Garfield Ave. The Fort Collins branch employs nine people specializing in the highest quality sign and lighting services, including a wide array of repairs and maintenance for custom signs, electronic displays, LED, neon and outdoor media.

Haskell has spent the last thirteen years supporting companies in the Northern Colorado area, helping them grow and succeed through the use of different business services. In his current position, he will continue to build, support and lead the Fort Collins YESCO Sign & Lighting Service team. Haskell previously worked in both sales and management roles for Cintas Corporation and as an account executive for Sprint Business Solutions. “Our Fort Collins office specializes in providing expert repairs and maintenance, supported by YESCO’s experience, resources and infrastructure that makes no project too large.” said Haskell. “Whether simply replacing a few lamps, restoring an iconic local sign or retrofitting an entire business to LED, YESCO makes sure


SALT LAKE CITY (March 2021) YESCO, the 101-year-old company known for creating, repairing and maintaining internationally recognizable signs, received a proclamation from the City of Sparks, Nevada in honor of its rich history and contributions to the Sparks landscape at the March 8, 2021 city council meeting. Mayor Ed Lawson proclaimed March 21, 2021 as YESCO 101 Years Of Light Day.

Lawson read the proclamation at the virtual meeting, where he stated he joins the community in celebrating an outstanding business with roots in Sparks that has illuminated the identity of so many companies and organizations for the past 101 years. YESCO founder Thomas Young, Sr.’s father, George Young, lived in Sparks and worked for the Southern Pacific Roundhouse. His $300 loan to his son enabled Thomas Young, Sr. to start YESCO in 1920. The first YESCO office in Sparks opened in 1964 on Glendale Road. YESCO’s landmark Sparks signs includes John Ascuaga’s Nugget, Alamo Casino, Rail City Casino, Baldini’s Casino, The Sparks Galleria, Sparks Marina and Sparks Crossing.

“We’re honored to be recognized by Mayor Lawson and the City of Sparks today with this fine proclamation,” said Thomas Young, Jr. “We’ve been doing business in the Reno/Sparks area for 57 years, and we are so grateful to the community for their hospitality and friendship.”

New Signs at Rainbow and Peppermill Casinos

YESCO designs, fabricates and installs new signs at Rainbow and Peppermill Casinos in Wendover, Nevada

WENDOVER, NEVADA (March 2021) - YESCO, the 100-year-old company known for creating, repairing and maintaining internationally recognizable signs, announces the design, fabrication and installation of the Rainbow Casino and Peppermill Casino signs in Wendover, Nevada. Both casinos, owned by Peppermill Casinos, Inc., are located off Interstate 80 in the Wendover Resorts complex; a 14-minute walk separates the two properties. Rainbow Casino opened in 1996 and Peppermill Casino opened in 1995.

• Weight: 22,000 pounds.
• Amount of time to fabricate and install: 4,400 hours.
• The sign was shipped to Wendover from Salt Lake City by semi-truck in six different sections.
• The Rainbow letters are RGB LED and dynamically illuminated in the colors of the rainbow.

• Weight: 15,000 pounds.
• Amount of time to fabricate and install: 2,600 hours.
• YESCO installed the sign from the ground up. The footings are 12-feet by 15-feet deep and required 64 yards of concrete.
• The sign required clearance from the FAA as it is in the flight path of Wendover Airport.

“YESCO was proud to design, fabricate and install these news signs in Wendover,” said Ryan Young, vice president and region manager, YESCO. “These new signs required a high level of architectural detail and quality representative of these resorts.” “We have invested millions of dollars in this multi-year renovation project,” said Terrence Spampanato, Peppermill Casinos, Inc. “YESCO was a great partner and they did an outstanding job with the new signs.”

Women in Construction Week March 7-13-2021

The focus of Women in Construction (WIC) Week is to highlight women as a viable component of the construction industry. WIC Week also provides an occasion for NAWIC’s thousands of members across the country to raise awareness of the opportunities available for women in the construction industry and to emphasize the growing role of women in the industry. 

This week we are proud of all our employees and especially honor these women in construction representing the Rocky Mountain region.

New Sails on Jimmy Buffet’s Margaritaville Sailboat

YESCO technicians updated Jimmy Buffet's Las Vegas Margaritaville Restaurant sailboat by removing the existing sails and replacing them with new sails The boat is docked in front of the Flamingo Hotel on the Las Vegas Strip.  Time-lapse face install video

YESCO Installs New Sign at Laws Railroad Museum

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BISHOP, CALIFORNIA (February 2021) - YESCO, the 100-year-old company known for creating, repairing and maintaining internationally recognizable signs, announces the installation of the historic Laws Railroad Museum and Historical Site billboard on Highway 395 in Bishop, California.

Donations of $13,000 to install a new billboard were made by the community, with matching donations provided by the Death Valley Conservancy.

Founded in 1964, Bishop Museum and Historical Society, known as Laws Railroad Museum and Historical Site, is proud of their partnership with the County of Inyo. As one of the oldest non-profit foundations in the Eastern Sierra, the Laws Railroad Museum and Historical Site is honored to preserve the history of the Owens Valley for generations to come.

“The old sign was about 20 years out of date,” said museum volunteer Jay Smart, referring to the fading and dilapidated old sign. Smart was the organizer of the new sign program. With the help from fellow board member and exhibits manager Katie Olson, they secured Maria Bucaro of Bucaro Design, Inc. in Pasadena, California and Ray Spencer, a former Walt Disney Imagineer, to create the design.

Additionally, the Laws Railroad Museum and Historic Site billboard includes historic design features. The steam engine with Mount Tom in the background is almost an exact perspective of what waiting passengers at the station would have seen as the train pulled in. Also, the 20-Mule Borax team is an homage to the Death Valley group that helped fund the project.

“What an amazing opportunity to be part of the refurbishment of this historic sign,” said Jeff Young, senior vice president and chief marketing officer, YESCO. “It’s gratifying to be part of a project that will be seen and appreciated by visitors for years to come.”