Feature Delivers a lower cost per thousand and a lower cost per rating point than any other local medium. Benefit Get more exposure for your money. Or spend fewer advertising dollars and maintain your current exposure. Feature Localizes your selling message to geographic or demographic targets. Benefit Saves money by minimizing the wasted exposures that reach your non-prospects. Feature Delivers your message in an...
Signage, particularly digital displays, is a powerful tool for influencing customer behavior and boosting sales. The approach focuses on creating visually captivating content that attracts attention and guides customers toward purchasing decisions. The dynamic nature of digital signage allows real-time updates on promotions and product information, providing a personalized and interactive shopping experience. In retail,...
YESCO announces the design, fabrication and installation of new signage for Freedom Credit Union in Springville, Utah. The brand-new exterior signage included Watchfire's high-resolution, trimless 10-millimeter electronic message center (EMC) display. The tight pixel pitch on the high-resolution sign allows Freedom Credit Union to display important messages and additional graphics on the...
How does a 100 year old sign company get into billboard financing? In the spring of 1922, a tailor in Ogden, Utah found himself in need of a double-faced electric sign to advertise his business. He approached Thomas Young Sr., founder of Young Electric Sign Company (known as YESCO). Tom had been in business for two...
There are some new lights shining in downtown Kennewick and with them comes exciting changes for the Tri-Cities’ first indoor public market. An employee of Yesco custom signs worked earlier this week from a bucket truck welding and grinding on a new sign being installed for the Public Market at Columbia...
Click Here for video courtesy of City of Las Vegas YESCO and the city of Las Vegas announce the installation and official lighting of two brand-new, 50-foot-tall showgirls on the corner of Main Street and Las Vegas Boulevard. These new showgirl signs are double the height of the prior showgirl icons installed in...
We are thrilled to announce the acquisition of Performance Outdoor Advertising located in Eastern Idaho. The 12 digital billboard faces can be seen driving through the heart of Pocatello as well as Blackfoot, Idaho. We are grateful for the opportunity to be a larger part of the community in Pocatello and Blackfoot. Visit <a rel="noreferrer noopener" href="https://www.yesco.com/billboard-locations" ...
Question: What is Illuminarium? Answer: Illuminarium is the latest addition to AREA 51, the vibrant center of arts and experiences in Las Vegas, Nevada. Illuminarium fully immerses visitors in exhilarating wonders, enriching cultural moments and so much more. Imagined by Rockwell Group and brought to life by YESCO, Illuminarium's facade is an...
Click Here for Downloadable Photos YESCO announces its new exhibition, “Lighting Up Las Vegas: YESCO Marks a Glittering Century,” will move to the East Las Vegas Library. Currently on display at the Clark County Museum through Monday, August 29 and formerly at the Nevada Humanities Gallery in downtown Las Vegas, this exhibition will open...
Jeff Young Jeff Young, YESCO executive vice president, was recently appointed as the new president of the Salt Lake City Rotary Club 24. Prior to his designation as president, the-generation Rotarian has spent over 24 years contributing to the club. With an extensive family history of giving back to the community, Jeff's two...
In 2013, retired Las Vegas art director Harold Bradford completed a painting of the Silver Slipper sign mounted on one of our vintage trucks. The painting is based on a black and white photo taken in 1958 in front of the original YESCO Las Vegas building. Bradford is well-known for designing many of YESCO’s famous...
Click Here for Downloadable Photos YESCO announces the design, fabrication and installation of new signage at Montego Bay Casino & Resort in Wendover, Nevada. The iconic palm tree neon pylon sign was modernized by YESCO to lower power consumption and match the new Montego Bay branding with a 60-foot-tall architectural display. The colors and new...
"Yaamava" is a native Serrano word which means “Spring: A time for growth and rebirth.” Yaamava is the fresh new name for recently-rebranded San Manuel Casino in Highland, California. YESCO provided dynamic logos at three locations on the property. The heroic-sized “Y” characters are filled with high-resolution 12mm LEDs. A full range of animated effects is...
The Meredith International Center is a seven-story, four million-square-foot campus located in the Inland Empire adjacent to Interstate 10 and the Ontario International Airport, The Center provides a wide range of services such as commercial retail, office space, residential and industrial uses. YESCO manufactured and installed the 105′ overall height three-sided freeway message center in conjunction...
How neon signs became Las Vegas’s defining art form and calling card is a transporting tale of transatlantic time travel. Neon’s journey to the Mojave Desert originated in a London laboratory in 1898, when chemists Sir William Ramsay and Morris Travers drew six mysterious gases from thin air. The “noble” sextet, so termed because...
LAS VEGAS (KSNV) — Chloe Koast was up to the challenge to learn from the sign-making experts at YESCO! The company is responsible for building and maintaining some of Las Vegas's best and brightest signs. Chloe learned the ins-and-outs of neon bending and took a road trip to one famous landmark: the "Welcome to...
Pictured: Front Row, L to R: Dwan Young and Thomas Young Jr.,Back Row, L to R: Sons, Mike Young, Jeff Young, Paul Young Click Here for Downloadable Photos YESCO announces Thomas Young Jr., board chairman for YESCO, and his wife Dwan Young received the 2022 Summit Award from the Salt Lake City Rotary Club 24....
The Las Vegas Days Parade, formerly known as Helldorado Parade, is held in mid-May each year and celebrates the city’s western roots. The parade includes floats, high school marching bands, cowboys and cowgirls on horseback, car clubs, nonprofits and more. An independent panel of judges reviews the parade entrants, and awards winners in several categories....
Life changes are brewing for couple named winners of ‘coffee shop giveaway’ Just days after they decided to get married in December, Aaron Lee and Mallory Gott decided to take another plunge together. The newly engaged couple, who were already toying with the idea of opening a restaurant, entered a contest to win a startup...
Click Here for Downloadable Photos YESCO announces the refurbishment of the iconic guitar sign at the Hard Rock Hotel & Casino in Biloxi, Mississippi, a Bally's Corporation property, which was originally constructed in 2005. At the time of construction, it was the tallest Hard Rock guitar sign in the world. It survived the wrath of...
For more than a century, the Young Electric Sign Company (YESCO) has helped shape Las Vegas’ iconic, neon image. Founded in Ogden, Utah, by English immigrant Thomas Young, YESCO has supplied the Strip and other marqueed corridors with glowing signs since the 1920s. Read complete article here.
Many of YESCO's designers bring a fine art background to the discipline of sign design. Adolfo Gonzalez is a senior designer in our Las Vegas office. His training and explorations in art give impact and depth to his sign presentations. In Adolfo's words, 'I created this portrait of Thomas Young Jr. on 140lb. paper in graphite...
New Exterior Signage Illuminated on April 1 Click Here for Downloadable Photos YESCO announces the design, fabrication and installation of new signage for Gila River Resorts & Casinos’ Wild Horse Pass located in Chandler, Arizona. The new signage was illuminated for the first time during a community reveal event on Friday, April 1. As part of...
Click Here for Downloadable Photos YESCO announces the design, fabrication and installation of new signage on the Cache Valley Bank building located in Ogden, Utah. Located on the southeast corner of 24th Street and Washington Boulevard, the signage is displayed on top of the historic 12-story building built in 1927. Previously housing Wells...
Since the 1980s, a Board of Directors has overseen the theater’s operation. Unfortunately, the previous Board allowed its neon marquee to go dark over the past six years. Inspired by my long association with the Panida as an employee and volunteer, I initiated an effort to save the marquee. My endeavor was...
LAS VEGAS – As the six finalists in “The Great Las Vegas Coffee Shop Giveaway” prepare to cook for the judges, beginning on April 5, each group will test their dishes at Vegas Test Kitchen in Downtown Las Vegas when they cook sample menu items for the general public. YESCO is proud to partner with...
OGDEN — The distinctive signage arching over Washington Boulevard near the Ogden River that serves as a symbol of Ogden is getting a facelift. The original sign was built by YESCO in 1936. Crews this week started taking down the words spelling “Ogden” on either side of the steel truss arch and other signage...
Performance Outdoor Advertising sells key assets March 15, 2022Pocatello, ID - Performance Outdoor Advertising announced today the divestiture of its twelve digital outdoor advertising displays in eastern Idaho to YESCO Outdoor Media.YESCO Outdoor Media has extensive coverage throughout the mountain west, and these locations will supplement their expansive presence in eastern Idaho. Drachman M&A Co. represented...
Lighting Up Las Vegas: YESCO Marks a Glittering Century On display February 3 – March 23, 2022 Young Electric Sign Company (YESCO), founded in 1920, has played a significant role in creating Las Vegas’ reputation as a city of neon. From its early use of neon on Fremont Street in the 1930s, to the Strip “spectaculars” of...
Click Here for Downloadable Photos YESCO announces its 10th annual national service convention in Louisville, Kentucky in February, 2022. More than 130 people representing YESCO's corporate and franchise locations around North America attended the event. In 2011, YESCO began franchising its unique and proprietary sign and lighting service business. The network of YESCO branded...
YESCO announces the design, fabrication and installation of a new sign at Idle Isle Cafe in Brigham City, Utah located at 24 South Main Street. The new signage was designed by Chris Biersdorf from the Salt Lake City YESCO design department and made with a circa-1920s retro feel. FUN FACTS: Idle Isle Cafe was established in...
Click Here for Downloadable Photos YESCO announces the fabrication, installation and relighting of the historic Walker Center weather tower in Salt Lake City. The 16-story Walker Center, formerly the Walker Bank building, was the tallest building between Chicago and San Francisco when it was completed in 1912. In the 1950s, YESCO installed a unique sign...
These interior casino displays were created for The Isle Casino - Pompano Park in Pompano Beach, FL. The casino features a high-end tropical underwater theme, so the displays needed to convey that idea throughout; from subject matter and shape design to color palette and finishes. Our incredibly skilled craftsmen were...
YESCO is a partner donating goods and services Finalists from “The Great Las Vegas Coffee Shop Giveaway” to be announced March 1 LAS VEGAS – After having received more than 80 entries for “The Great Las Vegas Coffee Shop Giveaway” Dapper Companies will announce on March 1, 2022. “We had many more entries than expected,” said J Dapper...
‘Lighting up Las Vegas’: YESCO celebrates over 100 years in business LAS VEGAS (KLAS) — YESCO, the company behind many of Las Vegas’ iconic, glittering signs is celebrating more than a century of being in business and helping shape the image of Las Vegas. A new exhibition opened Thursday in the Arts District, showcasing YESCO’s colorful history...
OnSet Financial knows the need for speed. As their motto says, "when you need it you need it." At YESCO, we understand and do our best to meet customers' timelines. Enjoy this fast-paced time lapse video of a unique interior LED display.
Click Here for Downloadable Photos Mark Ritenour, design director for YESCO in Chandler, Arizona, received awards for his work on new economic development signs for the City of Chandler. At a recent ceremony, Mark Ritenour received two awards from the Arizona Sign Association for best monument sign and best of show. He designed the new...
Click Here for Downloadable Photos YESCO is a proud partner of the Las Vegas Raiders and Allegiant Stadium. Fans visiting the stadium this Friday, Dec. 3, to watch the University of Utah play Oregon for the PAC 12 Football Championship will see nearly 4,000 signs YESCO fabricated for the venue, including all stadium...
Click Here For Downloadable Photo YESCO announces the design, fabrication and installation of new West Chandler Employment Corridor signage in Chandler, Arizona to help strengthen the area’s image and sense of place. YESCO installed nine monument signs at each major intersection along Chandler Boulevard and Ray Road between McClintock Drive and 56th Street. The City of...
Click Here for Downloadable Photos YESCO announces the design, fabrication and installation of new signs for Loma Linda University (LLU) in Loma Linda, California. Started in September 2018, the signage project encompassed four phases. The first phase included the installation of five over-the-road (OTR) signs, including hanging cantilevers with Department of Transportation (DOT) displays and...
Click Here for Downloadable Photos and Video YESCO announces the installation of a Watchfire 1.9mm 1440-by-2560 fine pitch interior LED display at Onset Financial in Draper, Utah, with assistance from YESCO Creative Solutions. The Onset Financial LED Display is located in the office lobby. YESCO Creative Solutions contributed design elements to the new signs, and YESCO...
Neon still stokes nostalgia in Las Vegas and beyond despite a dimming future When Eric Elizondo repairs the Welcome to Fabulous Las Vegas sign on the Strip, he doesn’t just keep the city’s most beloved icon standing. He’s putting his hands on family history. Elizondo is a third-generation “neon bender,” following in the steps of his...
YESCO announces the fabrication and installation of Field of Honor at Veterans Oasis Park located at 4050 East Chandler Heights Road on the northeast corner of Chandler Heights and Lindsay roads in Chandler, Arizona. The City of Chandler and YESCO will unveil the Field of Honor on Veterans Day, Thursday, November 11 at 5 p.m....
Drivers passing by Sierra at Tahoe were honking to the YESCO team members installing a new monument sign to signal they were glad to see activity at the ski area which was almost consumed by the Caldor Fire last September. The ski season can't be far away and the resort is ready to...
YESCO announced the design, fabrication and installation of new vinyl lettering and logos and flat cut out (FCO) lettering at Roebbelen Center At The Grounds in Roseville, California. The project included one set of vinyl lettering adhered to the rooftop and one set of FCO lettering bolted to the side of the Roebbelen Center. FUN FACTS: 12....
How Circa Las Vegas Is Using Art & Design To Shine A Light On Sin City’s Colorful Past Walking around Circa Resort & Casino in downtown Las Vegas is an experience. This doesn’t sound like much of a compliment in a town like Vegas, but it is. You’re not simply walking to an experience, or from one—this is the...
YESCO Calgary sponsored and participated in the 31st Annual Rotary Soap Box Derby in Okotoks near Calgary, Canada It was a fantastic event. This was the local Rotary club's first major event since Covid and they were very concerned about attendance. The event turned into a huge success with nearly 70 drivers entered and...
YESCO Fabricates and Installs New Signs at Southern Utah University ST. GEORGE, UTAH (August 2021) - YESCO announces the fabrication and installation of new signs for Southern Utah University (SUU) in Cedar City, Utah. The signage installed by YESCO includes three new double-sided video display kiosks with six Samsung 55-inch OHF screens at The Beverly Sorenson...
