Neon Still Stokes Nostalgia in Las Vegas

Neon still stokes nostalgia in Las Vegas and beyond despite a dimming future

When Eric Elizondo repairs the Welcome to Fabulous Las Vegas sign on the Strip, he doesn’t just keep the city’s most beloved icon standing.

He’s putting his hands on family history.

Elizondo is a third-generation “neon bender,” following in the steps of his late father who was one of the artisans credited with building and installing the sign in the late 1950s.

The elder’s specialty was shaping the glass tubes filled with neon gas and electrified to create the evocative glow that bathed the emerging desert oasis. It continues to live strong now despite the dwindling number of neon craftsmen.

Now 65 years old and looking at retirement in about a year, Elizondo is one of only three benders left at Yesco’s Vegas shop and among only 10 in the company nationwide — out of almost 1,000 Yesco employees. A few years ago, Yesco had about 30 benders, he said.

“When LED came around we slowed down a little bit but we’re still going,” he said. “We’re still going good.”

Read the full article written by Hillary Davis at

YESCO Installs Video Screen at Onset Financial

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YESCO announces the installation of a Watchfire 1.9mm 1440-by-2560 fine pitch interior LED display at Onset Financial in Draper, Utah, with assistance from YESCO Creative Solutions.

The Onset Financial LED Display is located in the office lobby.

YESCO Creative Solutions contributed design elements to the new signs, and YESCO worked with Watchfire to install the new, high-resolution 1.9mm LED digital screen.


  • It took YESCO 203 man-hours to complete the sign project.
  • This project included the finest pixel pitch interior display that YESCO has installed along the Wasatch Front to date.

“YESCO was proud to fabricate and install this new display at Onset Financial,” said Joel Warden, branch manager, YESCO. “Installing a 1.9mm LED digital screen of this large size is rare, and the enhanced sign makes an eye-catching addition to the building’s lobby.”

YESCO Sign & Lighting Service Franchise Update
YESCO sold its first franchise six years ago in June 2011. Today, we have over 50 franchisees with 130 territories awarded across the Midwest, Eastern United States and Canada. The internal YESCO Franchising team has scaled with the continued growth in our network footprint. Josh Young leads the effort and manages two teams focused on identifying and training new franchisees.
YESCO Profiled in Business View Magazine
Travelers and tourists who have ever visited Las Vegas, Nevada, no doubt have been dazzled by the city’s bright lights and flashy architecture. The Vegas Strip, with its many casinos and resort hotels, features an intense and original presentation of electrified color, with many one-of-a-kind signs and displays to attract and entice the crowds of sightseers and vacationers who flood “Glitter Gulch.”
Vegas Vic (1)