YESCO CMO to Cut Ribbon at ISA Expo
 
Jeff Young
 

YESCO CMO to Cut Ribbon at ISA International Sign Expo 2017

The annual event is the largest gathering of sign, graphics and visual communications professionals in the world

Salt Lake City, Utah (April 13, 2017)—Jeffrey S. Young, chairman of the board of the International Sign Association (ISA), will officially open ISA International Sign Expo 2017 on April 20 at the Mandalay Bay Convention Center in Las Vegas, Nevada. The annual event is the largest gathering of sign, graphics and visual communications professionals in the world. Jeff along with his father, Thomas Young Jr., and brothers, Michael T. Young and Paul C. Young will cut the ribbon and call the convention to order.

Jeff is the chief marketing officer and a senior vice president officer of Young Electric Sign Company (YESCO). “My grandfather, Thomas Young, founder of YESCO, was elected president of the National Sign Association (a precursor of ISA) in 1937 and served two terms. He and others were able to envision the bright prospects for business in spite of pre-World War II anxieties and pressures. They understood what electric signs meant to business and the economy,” said Jeff. “To imagine how far the sign and lighting industry has progressed during the past 80 years is incredible. We are grateful for our long-standing relationship with ISA and the benefits it provides.” YESCO former general manager, Ben F. Jones, also served as the association’s president in 1978.

During his tenure, Jeff plans to intensify efforts to help members expand into new digital technologies which will be showcased at ISA Sign Expo. He, along with other association leaders, will focus on providing greater support to state and regional affiliated associations located throughout North America and abroad. “Signs are a part of a broad-based graphics and visual communication platform. Just as my grandfather and others did, we will work to guide and expand our industry to fulfill our role in building local, national and international economies,” said Jeff.

Jeff has spent 36 years at YESCO in various positions. He has worked throughout his career to help YESCO grow to become one of the largest sign companies in North America. In 2011 YESCO began franchising its unique and proprietary sign and lighting service business. Jeff, Mike, and Paul and a number of their children are third- and fourth-generation employees of the company and work closely with their father and grandfather, Tom, who remains active and involved with the company.

Jeff has a bachelor’s degree in business management with a minor in Japanese. He obtained his master’s degree in business from the University of Utah. He has recently served as president of the World Sign Association and was featured on the Emmy-Award winning series Undercover Boss. He has also appeared on the NBC Weekend Today and CBS Sunday Morning television programs. Jeff has been married for 28 years and is the father of five children.

 
YNS at RFMA Annual Conference
Representatives from YESCO National Service (YNS) are telling our story at the Annual RFMA Conference in Orlando, Florida.
 
YNS provides a true "one-stop shop" for sign repair, lighting repair and energy-efficient solutions. Our service fleet is located throughout the United States and Canada.
 
 
YESCO Franchising ranked #8 by Entrepreneur Magazine
 
Ranked #8 Entrepreneur Franchise 2017
 
YESCO Franchising has been ranked #8 among new franchise concepts by Entrepreneur magazine. Entrepreneur has been ranking franchise concepts since 1979. Each year, they rank the top 75 concepts which began franchising in the last 5 years. To be ranked among the top 10 franchise concepts in the nation is a tremendous honor and validates YESCO Franchising's unique approach to the sign and lighting service industry. entrepreneur.com
 
YESCO Honors Riley Byington
YESCO is honored to celebrate the life of Riley Scott Byington. Riley is a son of Eric Byington, Interior Paint Supervisor at YESCO Las Vegas. As a part of a commitment made to Eric on the CBS series, Undercover Boss, aired on January 15, 2016 it is the company’s great honor to remember Riley and his family every year on his birthday by posting his picture on digital billboards located in Utah, Idaho, Washington and Nevada.
 
Riley Scott Byington Jan 2017
 
ISA Chairman of the Board 2017
 
Jeff Young
 

“Signs aren’t just signs any more, but part of a much broader based graphic and visual communication platform.”

Salt Lake City, Utah-January 3, 2017-Jeffrey S. Young, Senior Vice President and Chief Marketing Officer of Young Electric Sign Company (YESCO) has been elected ISA (International Sign Association) Chairman of the Board for the year 2017.

“My grandfather, Thomas Young, founder of YESCO, was elected president of the National Sign Association (a precursor of ISA) in 1936 and served for two terms. He and others were able to envision the future in spite of pre-World War II anxieties and pressures. They understood what signs meant to customers and the economy,” said Jeff. Ben F Jones, former general manager of YESCO, also served as NESA president in 1978.

During his tenure, Jeff plans to intensify efforts to help members expand into new printing and digital technologies, most of which are showcased at the annual ISA Sign Expo. He, along with other association leaders, will focus on providing greater support to affiliate associations located throughout North America and abroad. Additionally, they intend to combat influences that threaten or weaken the sign, graphics, and visual communication industry.

“Signs aren’t just signs any more, but part of a much broader based graphic and visual communication platform. Just as our predecessors did, we will work to guide and expand our industry to fulfill our role in building local, national, and international economies. ISA is well positioned to provide the leadership to embrace and leverage these immense opportunities,” said Jeff.

Jeff and his brothers, Michael T. Young, and Paul C. Young, are third generation with YESCO and work closely with their father, Thomas Young Jr, who remains active and involved with the company. Jeff has spent 36 years at YESCO in various positions, including sales and division management. He has worked throughout his career to help YESCO grow to be one of the largest custom sign companies in North America. The company will celebrate its 100th anniversary in three years.

Jeff has a bachelor’s degree in business management, with a minor in Japanese. He obtained a master’s degree in business from the University of Utah. He has recently served as the President of the World Sign Associates and was featured in the Emmy Award Winning series Undercover Boss in January of 2016. Jeff has been married for 28 years and has five children.

 
YESCO Awarded Legacy Award
Best of State YESCO was honored to receive the Best of State Legacy Award. The award was presented at the Best State Awards Gala held May 18, 2016 at the Salt Lake Convention Center Grand Ballroom in Salt Lake City, Utah. Best of State is the premier recognition and awards program with the mission of recognizing outstanding individuals, organizations and businesses in Utah.
 
"The Legacy Award honors recipients who are major promoters of the Best of State program while endeavoring to ensure the success and quality of life to make the world a better place and impact those in the local community," said Mark Layton, Director of Best of State. "YESCO is only the second company in Utah history to be awarded the Legacy Award."
 
"We are thankful for you all who are friends, customers, who are very proud to be citizens of this great community and I hope that this wonderful movement of the Best of State can keep going forward. We thank you for your efforts and the fine honor that we are being paid tonight," said Thomas Young Jr, Chairman of the Board, when he accepted the award on behalf of the company.
 
YESCO has been privileged to be a sponsor and contributor to the Utah Best of State for the past several years.