Utah Stories from the Beehive Archive
 
 

YESCO Lights up the Streets · Utah Stories from the Beehive Archive

 
Utah Humanities recently featured YESCO in a segment of their Beehive Archive weekly 2-minute radio program that explores Utah history.
 
Beehive Archive is part of UH’s Museum on Main Street program. The YESCO segment is one of several produced for the current exhibit, “The Way We Worked.” People at host sites have the opportunity to listen to Beehive Archive pieces on an audio kiosk that travels with the exhibit throughout the state.
 
Read full article at utahhumanities.org
 
Dan Bell Named Northern California Service Sales Manager
 
 

YESCO is pleased to announce Dan Bell has been hired as its Northern California service sales manager. He brings a wealth of sign industry experience to YESCO and is uniquely qualified to help the company expand in the Central and Northern California service markets.

Dan has worked with some of the most respected companies in the sign and lighting industry and has an extensive background in service sales and management. Most recently Dan operated his family-owned business, Bell Memorials and Granite Works, which continues to be a thriving business serving Central California.

Patrick O’Donnell Inducted into OAAA Hall of Fame
 
 

Patrick O’Donnell Inducted into Outdoor Advertising Association of America (OAAA) Hall of Fame

 
Patrick O’Donnell, president of YESCO Outdoor Media, was recently inducted into the Outdoor Advertising Association of America (OAAA) Hall of Fame. Pat was honored by the association for his contribution to the growth of the out of home industry during a career that has spanned more than 35 years. The announcement was made at the 2017 OAAA Geopath National Convention and Expo.
 
Pat began his career in outdoor advertising with Donrey Media Group in Reno, Nevada in the 1980s. He joined YESCO in 1985 and has been instrumental in growing and institutionalizing the outdoor media market for the company. Today, YESCO Outdoor Media operates more than 2,000 traditional and digital outdoor advertising displays along major freeways in the Rocky Mountain West.
 
Additionally, Pat serves on the OAAA Board of Directors as Chairman of the Legislative Committee. Pat also sits on the boards of Geopath and The Foundation for Outdoor Advertising, Research and Education (FOARE).
 
YESCO CMO to Cut Ribbon at ISA Expo
 
Jeff Young
 

YESCO CMO to Cut Ribbon at ISA International Sign Expo 2017

The annual event is the largest gathering of sign, graphics and visual communications professionals in the world

Salt Lake City, Utah (April 13, 2017)—Jeffrey S. Young, chairman of the board of the International Sign Association (ISA), will officially open ISA International Sign Expo 2017 on April 20 at the Mandalay Bay Convention Center in Las Vegas, Nevada. The annual event is the largest gathering of sign, graphics and visual communications professionals in the world. Jeff along with his father, Thomas Young Jr., and brothers, Michael T. Young and Paul C. Young will cut the ribbon and call the convention to order.

Jeff is the chief marketing officer and a senior vice president officer of Young Electric Sign Company (YESCO). “My grandfather, Thomas Young, founder of YESCO, was elected president of the National Sign Association (a precursor of ISA) in 1937 and served two terms. He and others were able to envision the bright prospects for business in spite of pre-World War II anxieties and pressures. They understood what electric signs meant to business and the economy,” said Jeff. “To imagine how far the sign and lighting industry has progressed during the past 80 years is incredible. We are grateful for our long-standing relationship with ISA and the benefits it provides.” YESCO former general manager, Ben F. Jones, also served as the association’s president in 1978.

During his tenure, Jeff plans to intensify efforts to help members expand into new digital technologies which will be showcased at ISA Sign Expo. He, along with other association leaders, will focus on providing greater support to state and regional affiliated associations located throughout North America and abroad. “Signs are a part of a broad-based graphics and visual communication platform. Just as my grandfather and others did, we will work to guide and expand our industry to fulfill our role in building local, national and international economies,” said Jeff.

Jeff has spent 36 years at YESCO in various positions. He has worked throughout his career to help YESCO grow to become one of the largest sign companies in North America. In 2011 YESCO began franchising its unique and proprietary sign and lighting service business. Jeff, Mike, and Paul and a number of their children are third- and fourth-generation employees of the company and work closely with their father and grandfather, Tom, who remains active and involved with the company.

Jeff has a bachelor’s degree in business management with a minor in Japanese. He obtained his master’s degree in business from the University of Utah. He has recently served as president of the World Sign Association and was featured on the Emmy-Award winning series Undercover Boss. He has also appeared on the NBC Weekend Today and CBS Sunday Morning television programs. Jeff has been married for 28 years and is the father of five children.

 
YNS at RFMA Annual Conference
Representatives from YESCO National Service (YNS) are telling our story at the Annual RFMA Conference in Orlando, Florida.
 
YNS provides a true "one-stop shop" for sign repair, lighting repair and energy-efficient solutions. Our service fleet is located throughout the United States and Canada.